Launched in the spring of 2004, Rufus got its start with the development of a classic dress shirt that combined old school Savile Row tailoring with elements of contemporary American style—think a traditional cut away collar combined with a trim, modern shape achieved by adding darts to the back. Since then, Rufus has grown to a full line of men’s and women’s shirts that’s made in the US, marked by a signature fit, and set off by bold colors and trademark details like red buttonholes on the cuffs. Rufus calls the look “updated traditionalist.” We’re inclined to agree.