In the 1950s, rebellious teenagers across America coveted a Schott Perfecto #613 leather motorcycle jacket like the one worn by Marlon Brando in The Wild One. Twenty years later, a new generation of rebellious teenagers sought out Schott NYC's Perfecto #118: a cowhide motorcycle jacket favored by the punk rock scene. These days, a Schott Perfecto jacket can take many different forms: a denim coat with toggle closures, an indigo work vest or zip-up jacket, or a canvas pea coat in light beige. Schott NYC’s story goes hand in hand with the story of American outerwear in general. Which isn’t really a surprise, seeing as the brand has been shaping — and revolutionizing — the market since brothers Jack and Irving Schott started making raincoats out of a Lower East Side basement in 1913. With the third and fourth generations of the Schott family overseeing things, and the lion’s share of the brand’s gear still being made in the United States, Schott is proof that an American institution can stick to its guns and keep on kicking.