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About Sedu

Sedu flat irons, hair straighteners and other tools will help you create the frizz-free, polished hairstyles you’ve always wanted. Launched in 2004 by Exceon American Beauty Supply, and now a firm favorite among elite stylists worldwide, Sedu sets out, in its own words, “to rid the world of boring, tired hair.” Its lightweight, professional-grade Revolution Pro hair dryer and Tourmaline styling iron employ scientist-developed, ceramic-tourmaline ionic technology and far-infrared moisturizing heat to reduce static and keeping hair shiny and healthy. Dream hair, here you come.

Past Sales Featuring Sedu

Sale Ended December 05, 2014

Perfect Beauty Gift Sets

Present-prime hair, skin, and body essentials in nicely packaged, all-together kits.

Sale Ended August 23, 2013

Get Gorgeous Hair: Sedu & Philip B

Make the hair of your dreams a reality with this mix of pro-grade tools and products, designed to help you fake the salon look at home. Check out luxurious finds from Sedu and Philip B, including sea salt sprays, sleek flat irons and diffusing hair dryers, shea butter shampoo, and frizz-fighting shine serum.

Sale Ended February 27, 2012

Weekend Beauty Bag

If your weekdays are anything like ours, you’re on a non-stop work-home-kids-pets treadmill with little time for yourself. So when it comes to the weekend, we highly recommend some personal pampering — and we’ve got just the products to bump up your beauty routine. From luxe perfumes to hair styling tools, these items — all handpicked by us — will make you look and feel outstanding.

Sale Ended February 08, 2013

Tools of the Trade Feat. Silk'n At-Home Laser Hair Removal

Want to look salon-perfect every day? With the beauty-junky-endorsed, D.I.Y. tools in this fun sale, it's a cinch! Our roundup — the same ones the professionals use — are perfect for maintaining head-to-toe glamour. Think exfoliating facial brushes from Make Me Heal, power-packed hair dryers from Sedu, teeth-whitening kits from Tanda, and more.