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About Sedu

Sedu flat irons, hair straighteners and other tools will help you create the frizz-free, polished hairstyles you’ve always wanted. Launched in 2004 by Exceon American Beauty Supply, and now a firm favorite among elite stylists worldwide, Sedu sets out, in its own words, “to rid the world of boring, tired hair.” Its lightweight, professional-grade Revolution Pro hair dryer and Tourmaline styling iron employ scientist-developed, ceramic-tourmaline ionic technology and far-infrared moisturizing heat to reduce static and keeping hair shiny and healthy. Dream hair, here you come.

Past Sales Featuring Sedu & more

Sale Ended December 23, 2014

Early Access: Luxe Haircare Feat. Philip B

Everything you need for gorgeous locks, from pro styling irons to anti-frizz serums.

Sale Ended April 30, 2015

Weekend Beauty Bag

Get gorgeous with little luxuries by FACE Stockholm, La Roche-Posay, By Terry, and more

Sale Ended December 05, 2014

Perfect Beauty Gift Sets

Present-prime hair, skin, and body essentials in nicely packaged, all-together kits.

Sale Ended March 22, 2015

Perfect Hair: GHD & Theorie

Everything you need for flawless hair, from blow dryers to restorative serums