Sedu & more

Featured Looks

About Sedu

Sedu flat irons, hair straighteners and other tools will help you create the frizz-free, polished hairstyles you’ve always wanted. Launched in 2004 by Exceon American Beauty Supply, and now a firm favorite among elite stylists worldwide, Sedu sets out, in its own words, “to rid the world of boring, tired hair.” Its lightweight, professional-grade Revolution Pro hair dryer and Tourmaline styling iron employ scientist-developed, ceramic-tourmaline ionic technology and far-infrared moisturizing heat to reduce static and keeping hair shiny and healthy. Dream hair, here you come.

New Sales Featuring Sedu

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Past Sales Featuring Sedu

Sale Ended June 03, 2014

Accessories Spotlight: Beach Bound

Colorful straw totes, leather sandals, and more to finish off your stylish summer look.

Sale Ended December 20, 2013

Gorgeous Holiday Hair Feat. Alterna

With special occasions still in the pipeline this season, you need to be on top of your hair game from root to tip. And this mix of tools and products will help you score an utterly polished look: Think shine-boosting shampoos, frizz-fighting masks, conditioning flat irons, and scalp-massaging brushes from top brands like Alterna, Thairapy 365, and Tei Spa.

Sale Ended June 23, 2014

Beauty Brands We Love Feat. Face Stockholm

Pamper yourself with luxurious products from our favorite names.

Sale Ended May 29, 2013

Beauty Finds Under $50

With a relaxing long weekend ahead, it’s time for some personal pampering. Treat yourself with top beauty picks that bring the spa to you: Think bright gel manicure sets (with portable LED curing lamps), age-defying toners (with white tea and pomegranate), and luxe hair masks (with restorative caviar oil). A little indulgence goes a long way.