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About Sedu

Sedu flat irons, hair straighteners and other tools will help you create the frizz-free, polished hairstyles you’ve always wanted. Launched in 2004 by Exceon American Beauty Supply, and now a firm favorite among elite stylists worldwide, Sedu sets out, in its own words, “to rid the world of boring, tired hair.” Its lightweight, professional-grade Revolution Pro hair dryer and Tourmaline styling iron employ scientist-developed, ceramic-tourmaline ionic technology and far-infrared moisturizing heat to reduce static and keeping hair shiny and healthy. Dream hair, here you come.

Past Sales Featuring Sedu & more

Sale Ended December 22, 2014

Beauty Gifts: Sets & Fragrances

Fill stockings fast with first-rate tools and products every girl needs.

Sale Ended December 23, 2014

Early Access: Luxe Haircare Feat. Philip B

Everything you need for gorgeous locks, from pro styling irons to anti-frizz serums.

Sale Ended June 02, 2015

Beauty: Up to 80% Off

Bright makeup, rich moisturizers, and more steals from Brilliance New York and more

Sale Ended April 30, 2015

Weekend Beauty Bag

Get gorgeous with little luxuries by FACE Stockholm, La Roche-Posay, By Terry, and more