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WHAT IT IS: Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, the Sedu Pro Ionic straightens, smoothes and tames frizzy or rebellious hair for long-lasting results.
WHAT IT DOES: Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling or breaking of hair. 1 inch plate size gives added control, ideal for short to medium hair.
Sedu flat irons, hair straighteners and other tools will help you create the frizz-free, polished hairstyles you’ve always wanted. Launched in 2004 by Exceon American Beauty Supply, and now a firm favorite among elite stylists worldwide, Sedu sets out, in its own words, “to rid the world of boring, tired hair.” Its lightweight, professional-grade Revolution Pro hair dryer and Tourmaline styling iron employ scientist-developed, ceramic-tourmaline ionic technology and far-infrared moisturizing heat to reduce static and keeping hair shiny and healthy. Dream hair, here you come.