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About Seedling

The idea for this company blossomed when the founders searched for unique gifts for children and came up short. They were looking for something beyond mass-produced toys, and craved an item "kids could really sink their teeth into," like an old-fashioned experience that improved little one's skills. The New Zealand-based company specializes in just this, and their products encourage creativity by allowing children to work with real materials and tools.

Past Sales Featuring Seedling & more

Sale Ended June 22, 2014

Pint-Sized Picasso: Arts & Crafts

All the colorful supplies kids need to make mini masterpieces.

Sale Ended October 28, 2014

100 Top Fall Looks

Our absolute favorite pieces for the cool-weather season.

Sale Ended August 25, 2013

The Best of Alex Toys: Up to 50% Off

Get kids' imaginative juices flowing with easels, kitchen sets, tie-die kits, and more. All the colorful toys here will keep artistic tots busy for hours — just make sure you have room on your refrigerator to display your little one's hard work.

Sale Ended November 29, 2012

Alex Toys: Up to 40% Off

The holidays are the perfect time to tap into your child's creative side, so get tots' imaginative juices flowing with these easels, kitchen sets, 132-piece art kits, sewing machines, and more. Art desks provide crafty kids with a fun workspace to color or paint — make sure there's room on your refrigerator to display all of their hard work.

More Styles by Seedling