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About Serfontaine

Learn the rules, then break them. That’s exactly what former shop owner Mik Serfontaine did when he couldn’t find the perfect-fitting pair of jeans for his L.A. boutique. He studied design before launching his eponymous line of second-skin jeans, so not only are they designed with the edgiest of details like zip-off waistbands and strategically placed shredding, but Serfontaine jeans use bi-stretch fabrics that meet exacting standards of fit. Christened “the most rock-and-roll jeans around” by <i>Allure</i> magazine, Serfontaine has attracted a cult following that includes Sienna Miller, Kate Hudson and Jennifer Aniston.

Past Sales Featuring Serfontaine

Sale Ended September 16, 2010

Belly Dance Maternity: BellaBand, NOM, Maternal America and more

Casual or corporate, there’s no compromising an expectant woman’s style with this designer assortment. From Belabumbum, find loungy separates like pants sets and babydolls, while Paige Premium Denim serves up comfy jeans in trend-right cuts and washes. Look for crisp, office-perfect ready-to-wear from Chaiken; soft, feminine pieces from Maternal America; a slew of basic maternity tops from Michael Stars, and more.

Sale Ended December 21, 2010

Maternity Final Sale: NOM, Maternal America and more

Women shouldn’t go a minute without style, let alone nine whole months. Hence, the looks in this sale, which comfortably hug and drape over baby bumps, while offering versatile, all-occasion elegance. Go for work-appropriate tops and dresses in a refined color palette, as well as sportier downtime pieces, including jeans, leggings and crewneck tees. There are also swingy sweaters, satin evening dresses and cozy sleepwear designed for quick-release nursing.

Sale Ended May 12, 2010


Serfontaine is the go-to jean for creating a rock-star edge. Skinny legs with extra-long zippers at the ankle are trademarks of this L.A. label, as are the grommets along the seams of drainpipe styles. Also in this sale: coated, washed and shredded treatments on the bi-stretch denim that was developed by Mik and Maria Serfontaine to meet their exacting standards of fit.

Sale Ended August 23, 2010

True Blues: Denim under $50

This denim sale has it all, from trendy jeggings to grunge-era denim and cropped boyfriend styles, for all under $50. Check out Grey Ant’s straight-leg jean in a summery electric-blue wash. Or slip into a London Boy pair from MiH — a moderate-rise, slouchy straight-leg jean with all the comfort of his denim and all the curve-hugging fit of yours.