Serfontaine

Serfontaine

Learn the rules, then break them. That’s exactly what former shop owner Mik Serfontaine did when he couldn’t find the perfect-fitting pair of jeans for his L.A. boutique. He studied design before launching his eponymous line of second-skin jeans, so not only are they designed with the edgiest of details like zip-off waistbands and strategically placed shredding, but Serfontaine jeans use bi-stretch fabrics that meet exacting standards of fit. Christened “the most rock-and-roll jeans around” by Allure magazine, Serfontaine has attracted a cult following that includes Sienna Miller, Kate Hudson and Jennifer Aniston.

Past Sales Featuring Serfontaine

Serfontaine Sunday Night Steals
SALE ENDED ON: June 21, 2011

Sunday Night Steals

Finish your week in style: This accessories sale is a grab bag of amazing essential pieces, from handbags and quilted clutches to leg-enhancing heels and classic ballerina flats. You'll also find a smattering of on-trend summer dresses and tanks, plus high-heeled booties, metallic oxfords, and much more. Enjoy.
Serfontaine Up To 80% off: Kids Final Sale
SALE ENDED ON: March 10, 2011

Up To 80% off: Kids Final Sale

Bold and colorful styles are at the heart of the selection on offer here. Loungewear is as cool as it is comfy, with plenty of crayon-bright tees and relaxed denim, and little girls will love the pretty frocks. There's plenty for moms-to-be to stock up on too, including chic maternity tops and stretch shorts.
Serfontaine Almost Gone: One-of-a-Kind Women's Picks
SALE ENDED ON: January 5, 2011

Almost Gone: One-of-a-Kind Women's Picks

From the boyfriend jeans to the drapey cardigans, all the looks in this treasure hunt of a sale are winners—which is why there are precious few of each left on our shelves. You'll find particularly gorgeous dresses from the likes of Lerario Beatriz and McQ as well as stellar blazers by Hugo Boss and Steven Alan, tees by Helmut Lang, and more.
Serfontaine Maternity Final Sale: NOM, Maternal America and more
SALE ENDED ON: December 21, 2010

Maternity Final Sale: NOM, Maternal America and more

Women shouldn’t go a minute without style, let alone nine whole months. Hence, the looks in this sale, which comfortably hug and drape over baby bumps, while offering versatile, all-occasion elegance. Go for work-appropriate tops and dresses in a refined color palette, as well as sportier downtime pieces, including jeans, leggings and crewneck tees. There are also swingy sweaters, satin evening dresses and cozy sleepwear designed for quick-release nursing.
Serfontaine Belly Dance Maternity: BellaBand, NOM, Maternal America and more
SALE ENDED ON: September 15, 2010

Belly Dance Maternity: BellaBand, NOM, Maternal America and more

Casual or corporate, there’s no compromising an expectant woman’s style with this designer assortment. From Belabumbum, find loungy separates like babydoll and pant sets, while Paige Premium Denim serves up comfy jeans in trend-right cuts and washes. Look for crisp, office-perfect ready-to-wear from Chaiken; soft, feminine pieces from Maternal America; a slew of basic maternity tops from Michael Stars, and more.
Serfontaine Belly Dance Maternity: BellaBand, NOM, Maternal America and more
SALE ENDED ON: September 16, 2010

Belly Dance Maternity: BellaBand, NOM, Maternal America and more

Casual or corporate, there’s no compromising an expectant woman’s style with this designer assortment. From Belabumbum, find loungy separates like pants sets and babydolls, while Paige Premium Denim serves up comfy jeans in trend-right cuts and washes. Look for crisp, office-perfect ready-to-wear from Chaiken; soft, feminine pieces from Maternal America; a slew of basic maternity tops from Michael Stars, and more.
Serfontaine True Blues: Denim under $50
SALE ENDED ON: August 23, 2010

True Blues: Denim under $50

This denim sale has it all, from trendy jeggings to grunge-era denim and cropped boyfriend styles, for all under $50. Check out Grey Ant’s straight-leg jean in a summery electric-blue wash. Or slip into a London Boy pair from MiH — a moderate-rise, slouchy straight-leg jean with all the comfort of his denim and all the curve-hugging fit of yours.

More Styles by Serfontaine

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