Sethi Couture & more

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About Sethi Couture

Designed by company founder Pratima Sethi, Sethi Couture’s award-winning jewelry effortlessly bridges the gap between Old World and new. Sethi Couture’s lacy, feminine rings, necklaces, earrings, and bracelets feature sparkling natural-colored diamonds set in hand-crafted 14- and 18-karat gold designs evocative of the 19th century and lush natural settings. Sethi Couture’s popular True Romance collection emphasizes pieces made of rose cut and old mine cut diamonds set in delicate white gold, rose gold, and black rhodium, while its exquisite bridal collection includes solitaires, stackng bands with side engraving, and teardrop necklaces for the vintage bride. Since its founding in 2009, the company has rapidly attracted a dedicated following among the celebrity set: Gisele Bundchen, Maya Rudolph, and Gwen Stefani are just a few famous women photographed wearing Sethi pieces.

Past Sales Featuring Sethi Couture & more

Sale Ended October 19, 2014

Noir: Aquamarines, Sapphires & Turquoise

A cool-hued lineup of stunning stones from Di MODOLO, Nephora, and more.

Sale Ended October 05, 2014

Jyoti New York Fine Jewelry

Vibrant adornments, hand-set with diamonds and richly colored gems.

Sale Ended April 25, 2015

Minimalist Gold Jewelry Feat. Zoë Chicco

These elegant everyday pieces will earn a permanent spot in your wardrobe

Sale Ended April 03, 2015

Early Access: Jyoti Fine Jewelry

Shine bright in gemstone drops, statement strands, and more star-quality pieces