Sethi Couture & more

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About Sethi Couture

Designed by company founder Pratima Sethi, Sethi Couture’s award-winning jewelry effortlessly bridges the gap between Old World and new. Sethi Couture’s lacy, feminine rings, necklaces, earrings, and bracelets feature sparkling natural-colored diamonds set in hand-crafted 14- and 18-karat gold designs evocative of the 19th century and lush natural settings. Sethi Couture’s popular True Romance collection emphasizes pieces made of rose cut and old mine cut diamonds set in delicate white gold, rose gold, and black rhodium, while its exquisite bridal collection includes solitaires, stackng bands with side engraving, and teardrop necklaces for the vintage bride. Since its founding in 2009, the company has rapidly attracted a dedicated following among the celebrity set: Gisele Bundchen, Maya Rudolph, and Gwen Stefani are just a few famous women photographed wearing Sethi pieces.

New Sales Featuring Sethi Couture & more

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Past Sales Featuring Sethi Couture & more

Sale Ended August 31, 2015

Our Newest Luxury Accessories

A fresh crop of designer finds to take your look to the next level

Sale Ended August 28, 2015


Elegant, eclectic jewels, inspired by India

Sale Ended August 15, 2015

Cultural Gems Feat. Maharaja by Amrita Singh

Opulent bangles and baubles inspired by the rich history of the Mughal dynasty

Sale Ended May 29, 2015

Early Access: Amrapali

Indulge in exotic gemstone rings, pendants, drop earrings, and more crafted in India