Sethi Couture

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About Sethi Couture

Designed by company founder Pratima Sethi, Sethi Couture’s award-winning jewelry effortlessly bridges the gap between Old World and new. Sethi Couture’s lacy, feminine rings, necklaces, earrings, and bracelets feature sparkling natural-colored diamonds set in hand-crafted 14- and 18-karat gold designs evocative of the 19th century and lush natural settings. Sethi Couture’s popular True Romance collection emphasizes pieces made of rose cut and old mine cut diamonds set in delicate white gold, rose gold, and black rhodium, while its exquisite bridal collection includes solitaires, stackng bands with side engraving, and teardrop necklaces for the vintage bride. Since its founding in 2009, the company has rapidly attracted a dedicated following among the celebrity set: Gisele Bundchen, Maya Rudolph, and Gwen Stefani are just a few famous women photographed wearing Sethi pieces.

Past Sales Featuring Sethi Couture

Sale Ended June 02, 2011

Fine Jewelry by Sethi Couture and Tito Pedrini

Classic jewelry motifs get a thoroughly modern update here, in a sparkling selection of must-have styles. If it's a statement piece you're after, look no further than the Art Deco-inspired baubles—or pile it on with an assortment of vibrant multi-strand necklaces and bracelets you'll turn to again and again.

Sale Ended February 18, 2015

Early Access: Fine Jewelry Feat. Sethi Couture

Striking gemstone pieces to take your everyday ensemble to the next level.

Sale Ended October 28, 2011

Fine Jewelry by Sethi Couture & Karma Jewels

Unique pieces—from the whimsical to the statement-making—are front and center in this selection. Karma Jewels goes for the bold with ornate rings and earrings that exude Old World charm, while Sethi Couture shakes up classic earrings, rings, and pendants with diamonds in precious hues of pink, yellow, and black.

Sale Ended October 22, 2015

Best-Dressed Wedding Guest: Black Tie

Yes, it’s still wedding season—make sure you look fab (and have fun) at every single one