Siaomimi & more

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About Siaomimi

Designer Hilda Yim named her children's label Siaomimi after her daughter Charisse's nickname — the design inspiration comes from her own childhood memories. But she didn't start out as a childrenswear designer. A graduate of Parsons School of Design, she worked for Anna Sui and DKNY before moving back to Hong Kong and launching her Shopaholic womenswear label. When her daughter was born in 2006, she switched her focus to children's clothes. Modern with a sweet, vintage feel, you'll wish these pretty pieces came in your size, too!

Past Sales Featuring Siaomimi & more

Sale Ended July 20, 2015

100 Top Picks

A curated list of our must-haves for the season

Sale Ended July 18, 2015

Nellystella

Sweetly embellished picks, prime for everyday dress-up

Sale Ended December 11, 2014

Cute Girls' Clothes Feat. Nellystella

Pretty, playful takes on casual basics.

Sale Ended January 08, 2015

Nellystella: Up to 70% Off

Everyday dressing with a super-sweet twist.