It's no surprise these baby gifts are so irresistible—they're the brainchild of parents and husband-and-wife team Richard and Phyllis S'Dao. Silly Phillie came into being in 1986, when Phyllis, a children's clothing designer, wanted a creative outlet while at home raising her twin newborns. It was a natural fit, and it wasn't long before the duo went from designing baby layettes on the dining room table to running a successful baby gift company, offering everything from gift baskets and diaper cakes to rocking horses and baby clothes.