Founded in 2002 by Canadian-born talent Shelley Foster, Silly Souls was hatched as a whimsical line of apparel and accessories for cool babies. The designer had previously honed her skills at Nike, and before long, her baby brand was growing up fast—today, Silly Souls also includes shoes, bibs, socks, baby gifts, and more, all splashed with kid-friendly hues and whimsically designed to appeal to your tot's silliest side.
Supportive bands help you nail a smooth silhouette at every stage of pregnancy.
No-fuss camisoles and tanks, seamless lingerie, and more to wear before and after baby.
Absolute essentials for modern moms and dads.
The super sleek baby gear A-list parents swear by