Founded in 2002 by Canadian-born talent Shelley Foster, Silly Souls was hatched as a whimsical line of apparel and accessories for cool babies. The designer had previously honed her skills at Nike, and before long, her baby brand was growing up fast—today, Silly Souls also includes shoes, bibs, socks, baby gifts, and more, all splashed with kid-friendly hues and whimsically designed to appeal to your tot's silliest side.
Breezy tunics, maxi skirts, and more to ready your wardrobe for the warmest days ahead.
Bouncy seats, video monitors, and more of our favorite picks for new parents.
Get acquainted with flattering maternity dresses, comfy kids' tees, and more.
Our favorite brands and styles from this week's can't-miss sales.