Smart Turnout’s name comes from the British military term “smartly turned out,” which means “looking one’s best.” Founded in 1999 by Scots Guards officer Philip Turner, this London-based label offers men’s clothing and accessories evocative of traditional British style and heritage. Smart Turnout’s bags, scarves, watch box sets (a watch plus four nylon grosgrain watch bands), and knitwear reproduce the vibrant color combinations used by prestigious British and American institutions. What could make a guy feel more ready to do battle at the office than pulling on a pair of socks named for the Adjutant General’s Corps or the Queen’s Dragoon Guards? Other nods toward preppy personalization include ribbon belts, cricket sweaters, and regimental ties inspired by the Royal Marines and Navy, top English education institutions (Eton, Harrow) and the U.S.’s Ivy League universities.
Get serious about style with this season's fabric of choice
Back-to-campus classics, featuring Smart Turnout's clever closet staples and accessories
To be “smartly turned out” is a British military term that translates to looking your best. And it’s Smart Turnout’s mission to do so. While the brand offers an entire range of apparel, here they’re helping you put the finishing touches on your outfit with striped cufflinks, narrow bowties, canvas totes with smart details, and some suspenders in royal blue and white. Somewhere between 007 and Breaker Morant you’ll find yourself styled to perfection when you take advantage of this sale.
Elegant suits and finishing touches that are miles away from boring