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About Smart Turnout

Smart Turnout’s name comes from the British military term “smartly turned out,” which means “looking one’s best.” Founded in 1999 by Scots Guards officer Philip Turner, this London-based label offers men’s clothing and accessories evocative of traditional British style and heritage. Smart Turnout’s bags, scarves, watch box sets (a watch plus four nylon grosgrain watch bands), and knitwear reproduce the vibrant color combinations used by prestigious British and American institutions. What could make a guy feel more ready to do battle at the office than pulling on a pair of socks named for the Adjutant General’s Corps or the Queen’s Dragoon Guards? Other nods toward preppy personalization include ribbon belts, cricket sweaters, and regimental ties inspired by the Royal Marines and Navy, top English education institutions (Eton, Harrow) and the U.S.’s Ivy League universities.

New Sales Featuring Smart Turnout & more

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Past Sales Featuring Smart Turnout & more

Sale Ended November 13, 2014

Early Access: Classic Outerwear Feat. Ike Behar

Standout clothes to give your wardrobe a sophisticated edge.

Sale Ended November 03, 2014

Luca Roda Apparel & Neckwear

Snappy blazers, ties, pocket squares, and more from an impeccable Italian label.

Sale Ended June 22, 2015

Luxe Suiting Essentials

Make an impression in fine tailoring by Boglioli, Corneliani, and more

Sale Ended June 26, 2015

Patterned Swim Trunks & Boardshorts

Make a splash this summer in playful prints by the best swim brands

More Styles by Smart Turnout