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About Smart Turnout

Smart Turnout’s name comes from the British military term “smartly turned out,” which means “looking one’s best.” Founded in 1999 by Scots Guards officer Philip Turner, this London-based label offers men’s clothing and accessories evocative of traditional British style and heritage. Smart Turnout’s bags, scarves, watch box sets (a watch plus four nylon grosgrain watch bands), and knitwear reproduce the vibrant color combinations used by prestigious British and American institutions. What could make a guy feel more ready to do battle at the office than pulling on a pair of socks named for the Adjutant General’s Corps or the Queen’s Dragoon Guards? Other nods toward preppy personalization include ribbon belts, cricket sweaters, and regimental ties inspired by the Royal Marines and Navy, top English education institutions (Eton, Harrow) and the U.S.’s Ivy League universities.

Past Sales Featuring Smart Turnout & more

Sale Ended July 21, 2015

Fresh Sweats

Comfortable workout gear that can keep up with you beyond the gym

Sale Ended June 23, 2015

Cool French Labels We Love

The new cool kid uniform by Sandro, The Kooples, Commune de Paris, and more

Sale Ended September 05, 2015

Ivy League-Inspired Tailoring

Back-to-campus classics, featuring Smart Turnout's clever closet staples and accessories

Sale Ended June 29, 2015

Keep Your Cool: Linen Layers

Look sharp in breezy pieces by Aqua by Toscano, General Assembly, and more

More Styles by Smart Turnout