Forget your Jeff Spicoli associations with surfwear. Drawing from its Southern California roots, Smooth reinvents your typical surf mainstays—the hoodie, the board short, the beach T-shirt—by using sophisticated fabrics, colors, and details like hidden zippers and stylishly placed buttons. The company also creates more tailored staples, such as fisherman-style cardigans and button-down shirts. The overall look evokes the laid-back spirit of SoCal, but with all those rough edges smoothed out.