Society for Rational Dress

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About Society for Rational Dress

L.A.-based clothing designer Corinne Grassini founded her chic women’s label Society for Rational Dress after studying sociology, of all things, and pattern-making. Named after a 19th-century English group that rallied against the use of constricting Victorian undergarments, SFRD exhibits Grassini’s love for defying trends and breaking rules. Classic but contemporary, SFRD’s drop-sleeve dresses, silk tank tops, lace-up ribbon shoes and other designs are architectural yet feminine, edgy yet easygoing. Accessories like the Valley Bag backpack, a rucksack with a fold-over top, resemble revitalized antiques; subtle metal accents lend the brand a rebellious spirit. With Society for Rational Dress, let fashion freedom ring.

Past Sales Featuring Society for Rational Dress

Sale Ended February 21, 2011

The New Romantic

Meet the new romantic! A marriage of traditionally feminine and tough details give this crop of dresses, separates and accessories a distinctly modern appeal. Bows, lace and rosettes adorn dangerously high stilettos; drapey silk chiffon tops are less romantic thanks to dangling chain links; and a ruffled silk dress feels more punk than girly when rendered in eye-popping fluorescent pink. There is plenty to fall in love with.

Sale Ended March 12, 2011

Blouses & Tops Under $49

From borrowed-from-the-boys button-downs to silk tanks rendered in rich jewel tones, find all the tops you'll love wearing this season. Also on offer, layer-friendly tanks, organic cotton styles, lightweight cardies, and silk styles that look great paired with denim or tucked into a pencil skirt.

Sale Ended December 28, 2010

Last Chance: Women's Final Sale up to 90% off!

Consider this sale your go-to source for an extensive range of designer apparel. From floor-sweeping dresses, to artful downtown-style separates, to relaxed loungewear, find nearly every sartorial need addressed by a slew of of-the-moment labels.

Sale Ended October 28, 2010

Fall's New Neutrals

This perfectly edited selection proves just how striking neutral colors can be. Of particular note are the pieces by Tart and Daryl K, which include a floor-sweeping maxi frock and a provocative, flesh-toned mini-dress. For a touch of edge, Catherine Malandrino’s leather tassel halter dress and Gold Hawk’s slouchy silk harem pants hit the un-muted mark.