It's often said that moms know best — and that's certainly the case when it comes to the popular kidswear line Sofi. Based in Los Angeles, the brand was created by mother-daughter team Susan and Kari, and inspired by Kari's six-year-old daughter, Sofi. The Sofi collection is full of styles that are truly kid-approved, from soft girls' tees and loungewear to play-friendly girls' dresses.
Get them set for summer with print-splashed swim trunks, adorable sundresses, and more.
Perfect dresses for every occasion, from birthday parties to playtime.
Our favorite brands and styles from this week's can't-miss sales.
Kids will earn their stripes in these classic warm-weather staples.