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About SoftBaby

SoftBaby’s designer 100 percent organic cotton baby clothes and accessories will help your little one mix-and-match in style. Based in New York, this emerging designer brand designs soft unisex onesies, blankets, pants, and rompers for boys and girls ages zero to 18 months. Many of SoftBaby's patterns and graphics are uniquely designed — anchors, stripes, dots, chevrons and much, much more — and are printed with lively colorful ink. Padma Lakshmi and Kourtney Kardashian are just two of the many celebrity moms who have scooped up SoftBaby’s wares for their mini fashion plates.

New Sales Featuring SoftBaby & more

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Past Sales Featuring SoftBaby & more

Sale Ended May 26, 2014

Baby Boutique: Cozy Sleepsacks & PJs

A must-have mix of adorable new clothes, mealtime gear, and cool wooden toys.

Sale Ended January 17, 2014

My First Valentine's Day Feat. RuffleButts

There's so much to choose from in this sweet selection, including clothes in a red-and-pink color palette, plus heart-melting accessories like hats and shoes.

Sale Ended July 15, 2014

Weekly Roundup: Buyers' Top Picks

Our favorite brands and styles from this week's can't-miss sales.

Sale Ended June 23, 2014

Summer Baby Clothes

Stock up for the season with these adorable dresses, tees, onesies, and more.

More Styles by SoftBaby