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About SoftBaby

SoftBaby’s designer 100 percent organic cotton baby clothes and accessories will help your little one mix-and-match in style. Based in New York, this emerging designer brand designs soft unisex onesies, blankets, pants, and rompers for boys and girls ages zero to 18 months. Many of SoftBaby's patterns and graphics are uniquely designed — anchors, stripes, dots, chevrons and much, much more — and are printed with lively colorful ink. Padma Lakshmi and Kourtney Kardashian are just two of the many celebrity moms who have scooped up SoftBaby’s wares for their mini fashion plates.

New Sales Featuring SoftBaby & more

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Past Sales Featuring SoftBaby & more

Sale Ended September 20, 2013

Apparel & Accessories

Oh, baby! There are so many things to do before your munchkin arrives. Let us help out: This one-stop shop is filled with clothes, gear, toys, and furniture for little ones, and we have a special sale featuring swaddles, sleep bags, and more from Aden + Anais. We didn't forget about moms-to-be: Our selection of chic maternity styles will keep them looking fashionable throughout their pregnancy.

Sale Ended February 07, 2014

Nui Organics for Baby

Above all, baby clothes need to be soft, and these sweaters, tees, pants, rompers, and more really deliver. Simple details and subtle patterns make them the perfect base for your child's wardrobe.

Sale Ended January 17, 2014

My First Valentine's Day Feat. RuffleButts

There's so much to choose from in this sweet selection, including clothes in a red-and-pink color palette, plus heart-melting accessories like hats and shoes.

Sale Ended July 15, 2014

Weekly Roundup: Buyers' Top Picks

Our favorite brands and styles from this week's can't-miss sales.

More Styles by SoftBaby