SoftBaby’s designer 100 percent organic cotton baby clothes and accessories will help your little one mix-and-match in style. Based in New York, this emerging designer brand designs soft unisex onesies, blankets, pants, and rompers for boys and girls ages zero to 18 months. Many of SoftBaby's patterns and graphics are uniquely designed — anchors, stripes, dots, chevrons and much, much more — and are printed with lively colorful ink. Padma Lakshmi and Kourtney Kardashian are just two of the many celebrity moms who have scooped up SoftBaby’s wares for their mini fashion plates.
A must-have mix of adorable new clothes, mealtime gear, and cool wooden toys.
There's so much to choose from in this sweet selection, including clothes in a red-and-pink color palette, plus heart-melting accessories like hats and shoes.
Super-cool casual basics with retro graphics.
Our favorite brands and styles from this week's can't-miss sales.