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About SoftBaby

SoftBaby’s designer 100 percent organic cotton baby clothes and accessories will help your little one mix-and-match in style. Based in New York, this emerging designer brand designs soft unisex onesies, blankets, pants, and rompers for boys and girls ages zero to 18 months. Many of SoftBaby's patterns and graphics are uniquely designed — anchors, stripes, dots, chevrons and much, much more — and are printed with lively colorful ink. Padma Lakshmi and Kourtney Kardashian are just two of the many celebrity moms who have scooped up SoftBaby’s wares for their mini fashion plates.

New Sales Featuring SoftBaby

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Past Sales Featuring SoftBaby

Sale Ended May 26, 2014

Baby Boutique: Cozy Sleepsacks & PJs

A must-have mix of adorable new clothes, mealtime gear, and cool wooden toys.

Sale Ended February 07, 2014

Nui Organics for Baby

Above all, baby clothes need to be soft, and these sweaters, tees, pants, rompers, and more really deliver. Simple details and subtle patterns make them the perfect base for your child's wardrobe.

Sale Ended May 08, 2014

Vintage-Inspired Kids' Tees

Super-cool casual basics with retro graphics.

Sale Ended July 15, 2014

Weekly Roundup: Buyers' Top Picks

Our favorite brands and styles from this week's can't-miss sales.

More Styles by SoftBaby