SoftBaby’s designer 100 percent organic cotton baby clothes and accessories will help your little one mix-and-match in style. Based in New York, this emerging designer brand designs soft unisex onesies, blankets, pants, and rompers for boys and girls ages zero to 18 months. Many of SoftBaby's patterns and graphics are uniquely designed — anchors, stripes, dots, chevrons and much, much more — and are printed with lively colorful ink. Padma Lakshmi and Kourtney Kardashian are just two of the many celebrity moms who have scooped up SoftBaby’s wares for their mini fashion plates.
Above all, baby clothes need to be soft, and these sweaters, tees, pants, rompers, and more really deliver. Simple details and subtle patterns make them the perfect base for your child's wardrobe.
Our favorite brands and styles from this week's can't-miss sales.
Stock up on graphic tees, colorful sneakers, and more everyday essentials.
The very best in gear, clothes, toys, and furniture for your new arrivals.