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About SoftBaby

SoftBaby’s designer 100 percent organic cotton baby clothes and accessories will help your little one mix-and-match in style. Based in New York, this emerging designer brand designs soft unisex onesies, blankets, pants, and rompers for boys and girls ages zero to 18 months. Many of SoftBaby's patterns and graphics are uniquely designed — anchors, stripes, dots, chevrons and much, much more — and are printed with lively colorful ink. Padma Lakshmi and Kourtney Kardashian are just two of the many celebrity moms who have scooped up SoftBaby’s wares for their mini fashion plates.

New Sales Featuring SoftBaby & more

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Past Sales Featuring SoftBaby & more

Sale Ended November 27, 2014

Early Access: Nui Organics Under $25

Outfit them in these eco-friendly getups.

Sale Ended May 12, 2015

Weekly Roundup: Buyers' Top Picks

Standouts from the week's most popular sales

Sale Ended February 07, 2014

Nui Organics for Baby

Above all, baby clothes need to be soft, and these sweaters, tees, pants, rompers, and more really deliver. Simple details and subtle patterns make them the perfect base for your child's wardrobe.

Sale Ended September 05, 2014

Adorable Baby Clothes Feat. Odette Williams

They’ll look oh-so-cute in printed tees, organic onesies, and more.

More Styles by SoftBaby