Soïa & Kyo is the fashionista’s answer to the warmth-versus-style debate. Born and raised in cosmopolitan Montreal, founding designer Ilan Elfassy launched his label as a women’s outerwear brand in 2004, adding men’s styles in 2010. Distinguished by huge buttons, high stand-up collars, and slanted zippers, Soïa & Kyo’s collection of modern, masterfully assembled jackets and coats seamlessly blends form and function. Waterproof yet ultra-chic double-breasted trench coats, puffers with plush down fills and built-in arm warmers, packable anoraks, hooded raincoats, and classic leather jackets feature meticulous tailoring and flattering cuts. Fun fact: Elfassy’s brother Eran is the man behind the luxury outerwear label Mackage. Warm, stunning coats run in the family.
There are no neutral feelings about the modern neutral—make it a wardrobe must-do this season
Streetwear takes a rugged turn with pockets, zippers, straps, and buckles in muted hues
Easy-to-wear pieces and streamlined extras in a chic simplified color palette
Breezy layering pieces that channel the beach (and beyond)