Solé Bicycle Co.

Solé Bicycle Co.

The ethos behind Solé bicycles is: simple, sustainable, stylish, and of course, affordable. The brand was founded by schoolmates Jonathan Shriftman and Jake Medwell while they were still at USC. Enamored of the simplicity and coolness of fixed-gear cycles, but turned off by their often exorbitant prices, the duo set about contacting manufacturers, with the idea of making a bike that was more reasonably priced but maintained all of the cool of their favorite models. The result was Solé, which sold out of its first 200 unit run by word of mouth only — before its Web site was even operational. The cycles come in vivid colorways for maximum visual appeal, but as the founders put it, “Our bikes are about recognizing the essentials and usability.”

Past Sales Featuring Solé Bicycle Co.

Solé Bicycle Co. Solé Bikes
SALE ENDED ON: March 2, 2014

Solé Bikes

The ethos behind Solé bicycles is: simple, sustainable, stylish, and of course, affordable. Schoolmates Jonathan Shriftman and Jake Medwell founded the brand while they were still at USC. Enamored of the simplicity and coolness of fixed-gear cycles, but turned off by their often exorbitant prices, the duo set about contacting manufacturers, with the idea of making a bike that was more reasonably priced but maintained all of the cool of their favorite models. The result was Solé. The cycles come in vivid colorways for maximum visual appeal, but as the founders put it, “Our bikes are about recognizing the essentials and usability.”
Solé Bicycle Co. Solé Bikes
SALE ENDED ON: November 24, 2013

Solé Bikes

The ethos behind Solé bicycles is: simple, sustainable, stylish, and of course, affordable. Schoolmates Jonathan Shriftman and Jake Medwell founded the brand while they were still at USC. Enamored of the simplicity and coolness of fixed-gear cycles, but turned off by their often exorbitant prices, the duo set about contacting manufacturers, with the idea of making a bike that was more reasonably priced but maintained all of the cool of their favorite models. The result was Solé, which sold out of its first 200 unit run by word of mouth only — before its Web site was even operational. The cycles come in vivid colorways for maximum visual appeal.
Solé Bicycle Co. Solé Bikes
SALE ENDED ON: September 1, 2013

Solé Bikes

The ethos behind Solé bicycles is: simple, sustainable, stylish, and of course, affordable. Schoolmates Jonathan Shriftman and Jake Medwell founded the brand while they were still at USC. Enamored of the simplicity and coolness of fixed-gear cycles, but turned off by their often exorbitant prices, the duo set about contacting manufacturers, with the idea of making a bike that was more reasonably priced but maintained all of the cool of their favorite models. The result was Solé. The cycles come in vivid colorways for maximum visual appeal, but as the founders put it, “Our bikes are about recognizing the essentials and usability.”
Solé Bicycle Co. Bright Bikes: Solé
SALE ENDED ON: May 9, 2013

Bright Bikes: Solé

It’s the time of year when we’re pulling out our bikes and getting to pedaling. But is your current ride really cutting it style-wise? Consider upgrading your wheels to one of these bright finds … they’re vibrant takes on classic designs.
Solé Bicycle Co. Bright Bikes: Solé
SALE ENDED ON: February 11, 2013

Bright Bikes: Solé

When the SoCal duo behind Solé bicycles launched the brand, they were as excited about the experience of riding fixed-gear bikes as they were disappointed in the high cost. The solution? A lineup of useful, simple, and affordable fixed and single speed two-wheelers like the ones on offer here. The impressive colors and undeniable cool factor? Call it a bonus.

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