Solé Bicycle Co. & more

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About Solé Bicycle Co.

The ethos behind Solé bicycles is: simple, sustainable, stylish, and of course, affordable. The brand was founded by schoolmates Jonathan Shriftman and Jake Medwell while they were still at USC. Enamored of the simplicity and coolness of fixed-gear cycles, but turned off by their often exorbitant prices, the duo set about contacting manufacturers, with the idea of making a bike that was more reasonably priced but maintained all of the cool of their favorite models. The result was Solé, which sold out of its first 200 unit run by word of mouth only — before its Web site was even operational. The cycles come in vivid colorways for maximum visual appeal, but as the founders put it, “Our bikes are about recognizing the essentials and usability.”

New Sales Featuring Solé Bicycle Co. & more

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Past Sales Featuring Solé Bicycle Co. & more

Sale Ended February 03, 2014

Weekend in the City

The weekend may be for relaxing, but we know that doesn't give us a license to dress like a slob. Follow the lead of Lorenzo Martone, our model for this sale (and maker of the amazing, colorful bikes you'll find in the selection) and take some pride in your off-duty wear with these smart casual picks, ranging from Eastland boots to Gant Rugger blazers. Looking for a stylish way to tool around town? Pick up one of the eye-catching bikes from Martone Cycling.

Sale Ended September 01, 2013

Solé Bikes

The ethos behind Solé bicycles is: simple, sustainable, stylish, and of course, affordable. Schoolmates Jonathan Shriftman and Jake Medwell founded the brand while they were still at USC. Enamored of the simplicity and coolness of fixed-gear cycles, but turned off by their often exorbitant prices, the duo set about contacting manufacturers, with the idea of making a bike that was more reasonably priced but maintained all of the cool of their favorite models. The result was Solé. The cycles come in vivid colorways for maximum visual appeal, but as the founders put it, “Our bikes are about recognizing the essentials and usability.”

Sale Ended February 11, 2013

Bright Bikes: Solé

When the SoCal duo behind Solé bicycles launched the brand, they were as excited about the experience of riding fixed-gear bikes as they were disappointed in the high cost. The solution? A lineup of useful, simple, and affordable fixed and single speed two-wheelers like the ones on offer here. The impressive colors and undeniable cool factor? Call it a bonus.

Sale Ended May 18, 2014

Bright Bikes by Solé

When the SoCal duo behind Solé bicycles launched the brand, they were as excited about the experience of riding fixed-gear bikes as they were disappointed in the high cost. The solution? A lineup of useful, simple, and affordable fixed and single speed two-wheelers like the one on offer here. The impressive colors and undeniable cool factor? Well. . . call it a bonus.

More Styles by Solé Bicycle Co.