Solé Bicycle Co. & more

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About Solé Bicycle Co.

The ethos behind Solé bicycles is: simple, sustainable, stylish, and of course, affordable. The brand was founded by schoolmates Jonathan Shriftman and Jake Medwell while they were still at USC. Enamored of the simplicity and coolness of fixed-gear cycles, but turned off by their often exorbitant prices, the duo set about contacting manufacturers, with the idea of making a bike that was more reasonably priced but maintained all of the cool of their favorite models. The result was Solé, which sold out of its first 200 unit run by word of mouth only — before its Web site was even operational. The cycles come in vivid colorways for maximum visual appeal, but as the founders put it, “Our bikes are about recognizing the essentials and usability.”

Past Sales Featuring Solé Bicycle Co. & more

Sale Ended July 01, 2014

Apartment for Him

Behold, the evolved man cave: The furnishings and accents on offer here are perfectly cut out for stylish gents.

Sale Ended May 14, 2015

Chic Commute: Bikes, Helmets & More

Put your style on wheels

Sale Ended June 22, 2014

Industrial Lighting

Start a new Industrial Revolution right in your own home with this lighting. Materials like brass, metal, iron, and glass, combined with top-flight design, will add a steely, structured sophistication to any room.

Sale Ended June 06, 2014

Man Cave Lighting

Whoever said a man cave had to be dark was clearly referencing the Neanderthal Era, which is so 30,000 years ago. Enlighten your man cave (literally) — and show your stylish design evolution — with these high-watt solutions.