Squooshi & more

Featured Looks

See All Squooshi Products

About Squooshi

Durable, adorable, and clamored-for by the little ones, Squooshi reusable food pouches are a busy parent's dream. Squooshis were invented by Shannon Wren Waldis and Noel Wren, a daughter-father duo who wanted the playfulness and convenience of pre-packaged food pouches for their baby son/grandson, but hated the idea of the two billion (!) single-use pouches that end up in landfills each year, not to mention how much healthier homemade food is for young bodies. And so the Squooshi was born: squishy pouches that are super-convenient to fill, wash and carry, BPA free, phthalate free, PVC free and lead free, and adorned with seriously adorable animals – lions, birds, walruses and more. They’re great for baby food, pureed food, smoothies and more – which you’ll soon discover, as they’re also perfect for camping trips, the gym and other adult-friendly activities.

New Sales Featuring Squooshi

Shop 8 New Sales

Past Sales Featuring Squooshi

Sale Ended July 22, 2013

Munchkin: Baby Gear & More

Sale Ended April 21, 2014

Get Ready for Baby Feat. Bugaboo

In-demand stollers, bibs, diaper bags, and more new-parent essentials.

Sale Ended July 26, 2013


Welcome to our pop-up boutique! Find our favorite products at this one-stop shop, all from the best brands for babies and kids (think Jacadi, Maclaren, and Skip Hop). The shop is filled with clothes, toys, strollers, bedding, and many other must-haves, all at amazing prices, of course. So fill up your cart!

Sale Ended October 04, 2013

Gear & Furnishings

Oh, baby! There are so many things to buy before your munchkin arrives. Let us help out: This one-stop shop is filled with clothes, gear, toys (including Rockabye Rockers!), and furniture for little ones, and we have a special sale featuring swaddles, sleep bags, and more from Aden + Anais. We didn't forget about moms-to-be: Our selection of chic maternity styles will keep them looking fashionable throughout their pregnancy.