Texas-born fashion designer Hyden Yoo walked away from a sweet consulting gig in Chicago to try his hand at designing clothing in the Big Apple. The result? Standard Issue, his chic line of military-inspired men’s clothing. Yoo’s D.I.Y. spirit has served him well: Completely self-taught, he’s attracted praise from fashion editors and amassed his own army of followers with his timeless officer coats, epaulet sweaters, and trim button-down shirts in muted army greens, grays, and blacks. In addition to founding his flagship line, Hyden Yoo designs an eponymous label featuring crisp cotton blazers for men, boxy woven blouses for women, and many other styles. Fun fact: Yoo was the season three winner of NBC’s <i>Fear Factor</i> and used his prize money to start his clothing business.
What's the point of shopping a pants sale only to find a pair you love that doesn't come in your size? This sale is specifically geared toward guys your size. The exercise in frustration that so often accompanies shopping for your lower half? Consider that a thing of the past.
What's the point in shopping a pants sale only to find a pair you love that doesn't come in your size? This sale is specifically geared toward guys your size. The exercise in frustration that so often accompanies traditional sample sales? Consider that a thing of the past.
Standard Issue designer Hyden Yoo offers menswear that conveys smart style and soft power. His brushed-cotton pants in khaki and green, sharp wool bomber jackets, and shirts with epaulet and shoulder patches are military inspired gear at its best: tough and striking, without feeling like a costume.
You don't need a special reason to pull together a natty ensemble, but you do need to have the proper shirt. Our massive sale has hundreds of button-downs by the likes of Seize Sur Vingt, Steven Alan, and GANT. So rest assured: You'll be covered no matter what the occasion—or lack thereof.