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About Standard Issue

Texas-born fashion designer Hyden Yoo walked away from a sweet consulting gig in Chicago to try his hand at designing clothing in the Big Apple. The result? Standard Issue, his chic line of military-inspired men’s clothing. Yoo’s D.I.Y. spirit has served him well: Completely self-taught, he’s attracted praise from fashion editors and amassed his own army of followers with his timeless officer coats, epaulet sweaters, and trim button-down shirts in muted army greens, grays, and blacks. In addition to founding his flagship line, Hyden Yoo designs an eponymous label featuring crisp cotton blazers for men, boxy woven blouses for women, and many other styles. Fun fact: Yoo was the season three winner of NBC’s <i>Fear Factor</i> and used his prize money to start his clothing business.

Past Sales Featuring Standard Issue

Sale Ended February 09, 2011

Peacoats, Car Coats, Trenches, and More- Up to 90% Off!

Winter’s still hanging on, so you’d better be sure you have some solid, stylish outerwear to stave off the cold until the thaw. Check out this selection—from sharp wool trenches to tech-y puffers—to kit yourself out for the days ahead. Casual or formal, we’ve got just the thing to keep you feeling warm and looking smart.

Sale Ended February 06, 2011

Pants in Your Size: 30 - 2/4/2011

What's the point of shopping a pants sale only to find a pair you love that doesn't come in your size? This sale is specifically geared toward guys your size. The exercise in frustration that so often accompanies shopping for your lower half? Consider that a thing of the past.

Sale Ended January 09, 2011

Pants in Your Size: 34 - 1/7/2011

What's the point in shopping a pants sale only to find a pair you love that doesn't come in your size? This sale is specifically geared toward guys your size. The exercise in frustration that so often accompanies traditional sample sales? Consider that a thing of the past.

Sale Ended November 05, 2010

Pants In Your Size: 30 - 10/29/2010

Bottoms up. We've curated a size-specific selection of stylish and occasion-appropriate pants for the discerning dresser.