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About Standard Issue

Texas-born fashion designer Hyden Yoo walked away from a sweet consulting gig in Chicago to try his hand at designing clothing in the Big Apple. The result? Standard Issue, his chic line of military-inspired men’s clothing. Yoo’s D.I.Y. spirit has served him well: Completely self-taught, he’s attracted praise from fashion editors and amassed his own army of followers with his timeless officer coats, epaulet sweaters, and trim button-down shirts in muted army greens, grays, and blacks. In addition to founding his flagship line, Hyden Yoo designs an eponymous label featuring crisp cotton blazers for men, boxy woven blouses for women, and many other styles. Fun fact: Yoo was the season three winner of NBC’s <i>Fear Factor</i> and used his prize money to start his clothing business.

Past Sales Featuring Standard Issue

Sale Ended October 15, 2011

Coat Rack

Staying warm doesn’t mean sacrificing style. Come take a look at this generous selection of outerwear and take the edge off the autumn chill. From trenches and topcoats to bombers and parks—whatever you need, we’ve got it. So come on in. It’s cold out there.

Sale Ended November 04, 2011

Get the Look: Weekend Wear

Sure, you can lose the tie when the weekend hits, but that doesn’t mean it’s time to slip into your finest workout gear and pretend it’s proper clothing. Make sure your off-the-clock look is up to snuff with this collection of casual gear. From perfectly slim jeans and jackets to sturdy bags and sneakers, it’s everything you need to keep that style kicking on Saturday and Sunday.

Sale Ended April 08, 2012

Best Bets Under $50

Our roundup of great picks under $50 is all about elevating your style without devastating your wallet. So whether you're looking to fill a gap in your wardrobe or to rebuild it entirely, we’ve got what you need to kit yourself out without breaking the bank.

Sale Ended December 02, 2013

Sweaters Under $80

The V-necks, cardigans, half-zips, and other styles you need to make it through the season with your style intact.