Standard Issue

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About Standard Issue

Texas-born fashion designer Hyden Yoo walked away from a sweet consulting gig in Chicago to try his hand at designing clothing in the Big Apple. The result? Standard Issue, his chic line of military-inspired men’s clothing. Yoo’s D.I.Y. spirit has served him well: Completely self-taught, he’s attracted praise from fashion editors and amassed his own army of followers with his timeless officer coats, epaulet sweaters, and trim button-down shirts in muted army greens, grays, and blacks. In addition to founding his flagship line, Hyden Yoo designs an eponymous label featuring crisp cotton blazers for men, boxy woven blouses for women, and many other styles. Fun fact: Yoo was the season three winner of NBC’s <i>Fear Factor</i> and used his prize money to start his clothing business.

Past Sales Featuring Standard Issue

Sale Ended March 13, 2011

Sweaters in Your Size: S - 3/11/2011

Whether it’s a crew-neck or a V-neck, cardigan or pullover, the sweater is a crucial part of any guy’s wardrobe. From wardrobe building block to outfit-maker, it’s one of the most versatile pieces in your closet. Luckily we've got a whole range of them in just your size.

Sale Ended October 15, 2011

Coat Rack

Staying warm doesn’t mean sacrificing style. Come take a look at this generous selection of outerwear and take the edge off the autumn chill. From trenches and topcoats to bombers and parks—whatever you need, we’ve got it. So come on in. It’s cold out there.

Sale Ended November 05, 2010

Pants In Your Size: 30 - 10/29/2010

Bottoms up. We've curated a size-specific selection of stylish and occasion-appropriate pants for the discerning dresser.

Sale Ended January 30, 2011

Standard Issue

Standard Issue designer Hyden Yoo offers menswear that conveys smart style and soft power. His brushed-cotton pants in khaki and green, sharp wool bomber jackets, and shirts with epaulet and shoulder patches are military inspired gear at its best: tough and striking, without feeling like a costume.