Standard Issue

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About Standard Issue

Texas-born fashion designer Hyden Yoo walked away from a sweet consulting gig in Chicago to try his hand at designing clothing in the Big Apple. The result? Standard Issue, his chic line of military-inspired men’s clothing. Yoo’s D.I.Y. spirit has served him well: Completely self-taught, he’s attracted praise from fashion editors and amassed his own army of followers with his timeless officer coats, epaulet sweaters, and trim button-down shirts in muted army greens, grays, and blacks. In addition to founding his flagship line, Hyden Yoo designs an eponymous label featuring crisp cotton blazers for men, boxy woven blouses for women, and many other styles. Fun fact: Yoo was the season three winner of NBC’s <i>Fear Factor</i> and used his prize money to start his clothing business.

Past Sales Featuring Standard Issue

Sale Ended December 27, 2015

Up to 80% Off: Outerwear

Score a new topcoat — or maybe two — with steals by John Varvatos, Rogue, and more

Sale Ended April 04, 2016

Final Few

Your last chance to score these stylish steals before they go

Sale Ended December 20, 2015

Sweaters Under $75

Once-a-season deals on knits by Billy Reid, French Connection, and more

Sale Ended June 17, 2016

Style Run: Everyday Joggers

Your favorite pant silhouette in a variety of fresh finishes

More Styles by Standard Issue