Stephen Joseph was founded in 1981 when Alexandra Buckley started making fabric frames to earn extra Christmas money. The next year, she ditched her job as a third grade teacher to start Alexandra & Company, the first division of Stephen Joseph. Today the company employs 125 people, and they make all kinds of kids' goodies, including backpacks, rain gear, stationary, and room decor items.
If you have a child who loves all things purple, you won't be able to resist this sale. (We like purple, we just can't stand Barney.) Here's a small taste of the items we're featuring in this happy hue: dresses, jackets, headbands, watches, and backpacks.
Top gift picks
Welcome to our pop-up boutique! You can buy our favorite products at this one-stop shop, all from the best brands for babies and kids (think Jacadi, Elephantito, Phil & Teds, and more). The shop is filled with clothes, toys, strollers, bedding, and many other must-haves (at amazing prices, of course!), so fill up your cart. We have chic looks for moms-to-be, too!