Superga Italia began making high-quality rubber-soled shoes for men, women, and children long before sneakers became the wardrobe staple they are today. Founded in 1911 in Torino, Italy by entrepreneur Walter Martiny, Superga stepped up its game in 1925 when it introduced the Superga 2750 Heritage: a timeless tennis sneaker, made with breakthrough vulcanized rubber (the same weatherproof, bouncy material used in tires), that represents the ideal shoe for sporting and everyday comfort. Superga continues to produce its iconic 2750 kicks — as well as rain boots and high-tops for kids — in a huge range of colors, prints, and fabrics, from grey cashmere to metallic silver. In recent years the label has designed a Disney-themed series and also come up with a collection for The Row, the high-end fashion label by Mary-Kate and Ashley Olsen.
When it comes to shoes, we know parents love having lots of choices — Velcro sneakers, bow-embellished flats, Mary Janes, rain boots, and more — we have them all. Peruse this collection of styles; we know you'll find something fabulous for tiny toes.
Athletic influences have been making their way into the fashion space for a few seasons, but spring 2014 marks the absolute apex of gym gear going haute. The runways were awash in drawstring pants, mesh tanks, bomber jackets and baseball hats, and the typically-done-up editor crowd is feeling the streetwise vibe. “The fashion industry is embracing its more casual, comfortable side, but in a chic and practical way,” Glamour’s Nikki Ogunnaike says, “so any woman can get in on the action.” Take a cue from her cool look, then shop the sale below to take your style game to the next level.
The NYC brand’s preppy summer standards, from rugby-striped polos to madras shorts.
Cool and colorful kicks from the classic Italian brand.