Superga Italia began making high-quality rubber-soled shoes for men, women, and children long before sneakers became the wardrobe staple they are today. Founded in 1911 in Torino, Italy by entrepreneur Walter Martiny, Superga stepped up its game in 1925 when it introduced the Superga 2750 Heritage: a timeless tennis sneaker, made with breakthrough vulcanized rubber (the same weatherproof, bouncy material used in tires), that represents the ideal shoe for sporting and everyday comfort. Superga continues to produce its iconic 2750 kicks — as well as rain boots and high-tops for kids — in a huge range of colors, prints, and fabrics, from grey cashmere to metallic silver. In recent years the label has designed a Disney-themed series and also come up with a collection for The Row, the high-end fashion label by Mary-Kate and Ashley Olsen.
As Moscow Fashion Week comes to a close, we're celebrating these serious style stars, spotted on the street. Standing out from the show-going crowds is no easy feat, unless you happen to be a part of the impeccably dressed tribe known as the "Russian Fashion Mafia." Ultra chic members like Mira Duma and Elena Perminova serve up outfit inspiration worthy of a photo op in eye-catching looks often ripped straight from the runways. Tap into the It Girl look yourself with the wardrobe upgrades below, and cue the flashbulb frenzy.
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