Nurse-turned-entrepreneur Lynette Damir founded SwaddleDesigns in 2002 after discovering that most swaddling blankets on the market were either too small or too thick and unwieldy to conveniently fashion into a swaddle. SwaddleDesigns’ Ultimate Receiving Blanket, wearable zzZipMe sack blanket, stroller blankets, and Baby Lovie security blankets come in velvet, organic cotton flannel, and other lightweight fabrics printed with cheerful chickies, elephants, and other adorable animal designs. For parents, a set of easy-to-follow swaddling instructions is sewn onto each blanket (swaddling can reduce the likelihood of SIDS, and also helps babies sleep more soundly). In addition to blankets, SwaddleDesigns also designs Baby Burpies burp cloths and bibs, clothing, hooded towels, fitted crib sheets, and many other baby essentials. With so many stylish and high-quality baby products in its collection, it’s no wonder that SwaddleDesigns has become a favorite brand among celeb moms such as Gwyneth Paltrow and Angelina Jolie.
Adorable clothes and PJs, mealtime gear, and more must-haves new parents will love.
Keep baby snug as a bug with soft blankets, sleep sacks, and terry towels.
Say hello to the season with charming new clothes, on-the-go gear, and must-have gifts.
Breathable, artfully styled baby bedding is Nook’s stock-in-trade. This extensive lot offers many of the brand’s essential pieces — including pebbled mattresses and coordinating sheets, blankets, and toddler pillows — for an ensemble that’s as health-conscious as it is design-forward.