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About SwaddleDesigns

Nurse-turned-entrepreneur Lynette Damir founded SwaddleDesigns in 2002 after discovering that most swaddling blankets on the market were either too small or too thick and unwieldy to conveniently fashion into a swaddle. SwaddleDesigns’ Ultimate Receiving Blanket, wearable zzZipMe sack blanket, stroller blankets, and Baby Lovie security blankets come in velvet, organic cotton flannel, and other lightweight fabrics printed with cheerful chickies, elephants, and other adorable animal designs. For parents, a set of easy-to-follow swaddling instructions is sewn onto each blanket (swaddling can reduce the likelihood of SIDS, and also helps babies sleep more soundly). In addition to blankets, SwaddleDesigns also designs Baby Burpies burp cloths and bibs, clothing, hooded towels, fitted crib sheets, and many other baby essentials. With so many stylish and high-quality baby products in its collection, it’s no wonder that SwaddleDesigns has become a favorite brand among celeb moms such as Gwyneth Paltrow and Angelina Jolie.

New Sales Featuring SwaddleDesigns & more

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Past Sales Featuring SwaddleDesigns & more

Sale Ended August 29, 2015

Baby Gear Essentials

Game-changing strollers, car seats, and more for new parents

Sale Ended August 06, 2015

Mealtime Must-Haves: Minions & More

Super cute gear featuring some very familiar characters

Sale Ended March 16, 2015

Halo Sleepsacks

Wearable blankets and pajama sets for a cozy night's rest.

Sale Ended November 21, 2014

Early Access: Aden + Anais, Halo & More Up to 40% Off

Can’t-miss baby essentials from our most in-demand brands.