Nurse-turned-entrepreneur Lynette Damir founded SwaddleDesigns in 2002 after discovering that most swaddling blankets on the market were either too small or too thick and unwieldy to conveniently fashion into a swaddle. SwaddleDesigns’ Ultimate Receiving Blanket, wearable zzZipMe sack blanket, stroller blankets, and Baby Lovie security blankets come in velvet, organic cotton flannel, and other lightweight fabrics printed with cheerful chickies, elephants, and other adorable animal designs. For parents, a set of easy-to-follow swaddling instructions is sewn onto each blanket (swaddling can reduce the likelihood of SIDS, and also helps babies sleep more soundly). In addition to blankets, SwaddleDesigns also designs Baby Burpies burp cloths and bibs, clothing, hooded towels, fitted crib sheets, and many other baby essentials. With so many stylish and high-quality baby products in its collection, it’s no wonder that SwaddleDesigns has become a favorite brand among celeb moms such as Gwyneth Paltrow and Angelina Jolie.
Prep for every important first with easy-to-use strollers, high chairs, and more.
Keep them comfy with the softest layette staples
Put a seasonal stamp on their space with sunny patterns and soft pastel hues.
Our absolute favorite pieces for the cool-weather season.