Nurse-turned-entrepreneur Lynette Damir founded SwaddleDesigns in 2002 after discovering that most swaddling blankets on the market were either too small or too thick and unwieldy to conveniently fashion into a swaddle. SwaddleDesigns’ Ultimate Receiving Blanket, wearable zzZipMe sack blanket, stroller blankets, and Baby Lovie security blankets come in velvet, organic cotton flannel, and other lightweight fabrics printed with cheerful chickies, elephants, and other adorable animal designs. For parents, a set of easy-to-follow swaddling instructions is sewn onto each blanket (swaddling can reduce the likelihood of SIDS, and also helps babies sleep more soundly). In addition to blankets, SwaddleDesigns also designs Baby Burpies burp cloths and bibs, clothing, hooded towels, fitted crib sheets, and many other baby essentials. With so many stylish and high-quality baby products in its collection, it’s no wonder that SwaddleDesigns has become a favorite brand among celeb moms such as Gwyneth Paltrow and Angelina Jolie.
It's often hard to find nursery decor that isn't too cutsey, so we devoted an entire sale to sleek, modern kids' furniture. You'll find cribs, rocking chairs, changers, wall decals, and mobiles that are chic with a playful twist — perfect for modern parents who love clean lines and whimsical designs.
Cozy sleepsacks, crib linens, and sterling silver keepsakes make for charming presents.
Fill baby's first years with beautiful, heirloom-worthy presents.
Give your baby's room that je ne sais quoi with pretty white cribs, printed wallpaper, and more.