Jose Neves and brand manager Jorge Sampaio founded their footwear label Swear in 2000 after realizing that garage rock-inspired gents were limited to two types of shoes — simple sneakers and vintage boots. The stylish, London-based duo set out to create hybrid sneaker-dress shoes that fit the edgy, minimalist look, and wound up with a massive hit: the Dean. An aggressively pointy, rubber-soled update on the classic wingtip, the Dean sold more than one million pairs worldwide and turned Swear into a UK cult sensation. The brand has since produced more than 100 styles of chukka boots, woven oxfords, high-tops, and other shoes in 1,000 different color combinations, but hasn’t deviated from its casual-cool, youth culture-inspired aesthetic.

New Swear Sales

Past Sales Featuring Swear

Swear Sunday Night Steals
SALE ENDED ON: April 15, 2014

Sunday Night Steals

End the weekend on a high note with a great deal on pieces from some of your favorite designers, including 7 for All Mankind, John Varvatos, and Gant, among others. You’ll find everything here from watches and shades to sportcoats and cufflinks. It’s the kind of selection you’ll want to tell your friends about — but only after you’ve made your picks.
Swear Final Few
SALE ENDED ON: April 11, 2014

Final Few

Once in a while, we wind up with some great items that haven't found their way to a good home (read: yours). It’s tragic, we know. But there’s a silver lining — we've put all those stylish pieces in one place for easy browsing (and picking). We’ve only got a few of each item in stock, so move fast before we run out.
Swear Spring Styles: Contrast Soles
SALE ENDED ON: March 31, 2014

Spring Styles: Contrast Soles

Shoes with colors that pop, from Del Toro, Eastland, Paul Smith, and more.
Swear Downtown Sneakers
SALE ENDED ON: March 24, 2014

Downtown Sneakers

Whether you're keeping it casual or need a comfortable pair of kicks to hit the gym, you’ll find all the sneakers you need here. Featuring brands like Puma, Del Toro, Alejandro Ingelmo, and more, this sale has plenty of ways to enhance your look from the ground up.
Swear Warm-Weather Kicks
SALE ENDED ON: March 24, 2014

Warm-Weather Kicks

Sneakers from Fred Perry, DSquared2, SeaVees, and more in perfect seasonal hues.

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