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About Swear

Jose Neves and brand manager Jorge Sampaio founded their footwear label Swear in 2000 after realizing that garage rock-inspired gents were limited to two types of shoes — simple sneakers and vintage boots. The stylish, London-based duo set out to create hybrid sneaker-dress shoes that fit the edgy, minimalist look, and wound up with a massive hit: the Dean. An aggressively pointy, rubber-soled update on the classic wingtip, the Dean sold more than one million pairs worldwide and turned Swear into a UK cult sensation. The brand has since produced more than 100 styles of chukka boots, woven oxfords, high-tops, and other shoes in 1,000 different color combinations, but hasn’t deviated from its casual-cool, youth culture-inspired aesthetic.

New Sales Featuring Swear & more

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Past Sales Featuring Swear & more

Sale Ended December 25, 2014

The Go-To Chukka

A smart selection of footwear to dress up your jeans or toughen up chinos.

Sale Ended January 23, 2012

City Smart: Slim Trousers, Blazers & Boots

Call it a one-stop shop for the discerning urbanite. This sale has everything you need to look your best on a day out in the city — from fitted sport coats and blazers to trim trousers and boots better suited to the sidewalk than the back woods. Grab something great, and take on the town in style.

Sale Ended June 30, 2015

Get the Look: City Surf

Keep your cool in these sidewalk-to-seaside summer essentials

Sale Ended December 07, 2011

Leather Jackets & Boots

Leather jackets and boots have been part of the stereotypical “cool guy” uniform for more than half a century for good reason: They’re cool. Of course, they’re also wildly useful parts of your cold weather wardrobe, and they’re built to last you for years to come. Whichever reason you choose, it's clear they’re something you should have in your arsenal. Stock up here.

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