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About Swear

Jose Neves and brand manager Jorge Sampaio founded their footwear label Swear in 2000 after realizing that garage rock-inspired gents were limited to two types of shoes — simple sneakers and vintage boots. The stylish, London-based duo set out to create hybrid sneaker-dress shoes that fit the edgy, minimalist look, and wound up with a massive hit: the Dean. An aggressively pointy, rubber-soled update on the classic wingtip, the Dean sold more than one million pairs worldwide and turned Swear into a UK cult sensation. The brand has since produced more than 100 styles of chukka boots, woven oxfords, high-tops, and other shoes in 1,000 different color combinations, but hasn’t deviated from its casual-cool, youth culture-inspired aesthetic.

New Sales Featuring Swear

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Past Sales Featuring Swear

Sale Ended July 21, 2014

High-Top Sneakers

We all know that a guy’s shoes say a lot about his style. This selection of high top kicks from brands like G-Star, Converse, and Alejandro Ingelmo announce that you’ve got style to spare.

Sale Ended June 20, 2014

Shop Our Cart: Top Buyer's Picks

Our curated selection of the perfect polos, denim, sunglasses, and more.

Sale Ended May 23, 2013


Hit the town in style with the assorted selection of shoes from the Londontown brand. Featuring suede derbies with white wedge soles, chukkas, sneaker-oxford hybrids, and more, the footwear in this sale will only amplify your best-dressed status wherever you go.

Sale Ended July 07, 2014

Stylish Lace-Ups & Loafers Feat. Grenson

Upgrade your look from the bottom up with brands like Grenson, Loake, and Antonio Maurizi

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