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About Swear

Jose Neves and brand manager Jorge Sampaio founded their footwear label Swear in 2000 after realizing that garage rock-inspired gents were limited to two types of shoes — simple sneakers and vintage boots. The stylish, London-based duo set out to create hybrid sneaker-dress shoes that fit the edgy, minimalist look, and wound up with a massive hit: the Dean. An aggressively pointy, rubber-soled update on the classic wingtip, the Dean sold more than one million pairs worldwide and turned Swear into a UK cult sensation. The brand has since produced more than 100 styles of chukka boots, woven oxfords, high-tops, and other shoes in 1,000 different color combinations, but hasn’t deviated from its casual-cool, youth culture-inspired aesthetic.

New Sales Featuring Swear & more

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Past Sales Featuring Swear & more

Sale Ended December 25, 2014

The Go-To Chukka

A smart selection of footwear to dress up your jeans or toughen up chinos.

Sale Ended August 26, 2014

Lace-Ups

An indispensable array of shoes that go anywhere.

Sale Ended October 17, 2014

Fall Staple: The Suede Shoe

Wingtips, loafers, and more in the must-have material of the season.

Sale Ended December 20, 2014

Classic Brogues

Our picks for the must-have footwear trends of the season.

More Styles by Swear