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About Swear

Jose Neves and brand manager Jorge Sampaio founded their footwear label Swear in 2000 after realizing that garage rock-inspired gents were limited to two types of shoes — simple sneakers and vintage boots. The stylish, London-based duo set out to create hybrid sneaker-dress shoes that fit the edgy, minimalist look, and wound up with a massive hit: the Dean. An aggressively pointy, rubber-soled update on the classic wingtip, the Dean sold more than one million pairs worldwide and turned Swear into a UK cult sensation. The brand has since produced more than 100 styles of chukka boots, woven oxfords, high-tops, and other shoes in 1,000 different color combinations, but hasn’t deviated from its casual-cool, youth culture-inspired aesthetic.

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Past Sales Featuring Swear

Sale Ended June 24, 2014

Sunday Night Steals

End the weekend on a high note with a great deal on pieces from some of your favorite designers, including 7 for All Mankind, John Varvatos, and Gant, among others. You’ll find everything here from watches and shades to sportcoats and cufflinks. It’s the kind of selection you’ll want to tell your friends about — but only after you’ve made your picks.

Sale Ended October 04, 2013

Grenson

Produced in one of the most legendary shoemaking locales — Northamptonshire, England — Grenson is legendary for its century-and-a-half long commitment to quality, style, and value. All three of those qualities are on full display in this mix of chukka boots, lace-ups, loafers, and more.

Sale Ended June 01, 2014

Lace-Ups & Wingtips: Size 6-7

Sale Ended April 30, 2014

Stylish Lace-Ups

Monk straps, loafers, driving shoes, Chelsea boots — there’s no shortage of options out there if you're looking to eschew the shoelace. Despite all that, it’s hard to argue with the classic looks of the good old-fashioned lace-up. But then, why would you want to? Instead, pick up a pair here from Grenson, Loake, Del Toro, and more, and wear them in good health.

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