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About Swear

Jose Neves and brand manager Jorge Sampaio founded their footwear label Swear in 2000 after realizing that garage rock-inspired gents were limited to two types of shoes — simple sneakers and vintage boots. The stylish, London-based duo set out to create hybrid sneaker-dress shoes that fit the edgy, minimalist look, and wound up with a massive hit: the Dean. An aggressively pointy, rubber-soled update on the classic wingtip, the Dean sold more than one million pairs worldwide and turned Swear into a UK cult sensation. The brand has since produced more than 100 styles of chukka boots, woven oxfords, high-tops, and other shoes in 1,000 different color combinations, but hasn’t deviated from its casual-cool, youth culture-inspired aesthetic.

Past Sales Featuring Swear & more

Sale Ended October 19, 2015

Deluxe Travel Essentials

From headphones to bags, give your trip a major upgrade with these must-have accessories

Sale Ended November 14, 2015

Black on Black

Head-to-toe looks to capture the effortless, cool kid vibe

Sale Ended August 19, 2015

Dress Shoes: Up to 80% Off

Amazing deals on derbies, wingtips, oxfords, and more

Sale Ended November 26, 2015

Essential Leather: Up to 70% Off

Go head to toe in the downtown-approved look without breaking the bank

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