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About Swear

Jose Neves and brand manager Jorge Sampaio founded their footwear label Swear in 2000 after realizing that garage rock-inspired gents were limited to two types of shoes — simple sneakers and vintage boots. The stylish, London-based duo set out to create hybrid sneaker-dress shoes that fit the edgy, minimalist look, and wound up with a massive hit: the Dean. An aggressively pointy, rubber-soled update on the classic wingtip, the Dean sold more than one million pairs worldwide and turned Swear into a UK cult sensation. The brand has since produced more than 100 styles of chukka boots, woven oxfords, high-tops, and other shoes in 1,000 different color combinations, but hasn’t deviated from its casual-cool, youth culture-inspired aesthetic.

New Sales Featuring Swear & more

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Past Sales Featuring Swear & more

Sale Ended June 02, 2014

Colorful Boat Shoes

You don’t need to know what starboard and port mean to wear a pair of these summer staples. Instead, just wear them often, with anything from jeans and chinos to shorts — and sometimes even a suit. Here, a sharp selection from Sperry, Eastland, and Del Toro.

Sale Ended December 25, 2014

The Go-To Chukka

A smart selection of footwear to dress up your jeans or toughen up chinos.

Sale Ended September 16, 2013

Generic Man

A perfect blend of modern style and old-school craftsmanship, Generic Man footwear steers clear of logos to let the shoes speak for themselves. Featuring Portugese-made, colorful cool chukkas, dub-monks, boaters, and more, anonymity has never looked so good.

Sale Ended January 12, 2015

Final Sale: Shoes

Boots, sneakers, oxfords, espadrilles, and every other style you can think of, now for less.

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