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About Swear

Jose Neves and brand manager Jorge Sampaio founded their footwear label Swear in 2000 after realizing that garage rock-inspired gents were limited to two types of shoes — simple sneakers and vintage boots. The stylish, London-based duo set out to create hybrid sneaker-dress shoes that fit the edgy, minimalist look, and wound up with a massive hit: the Dean. An aggressively pointy, rubber-soled update on the classic wingtip, the Dean sold more than one million pairs worldwide and turned Swear into a UK cult sensation. The brand has since produced more than 100 styles of chukka boots, woven oxfords, high-tops, and other shoes in 1,000 different color combinations, but hasn’t deviated from its casual-cool, youth culture-inspired aesthetic.

Past Sales Featuring Swear & more

Sale Ended December 25, 2014

The Go-To Chukka

A smart selection of footwear to dress up your jeans or toughen up chinos.

Sale Ended November 24, 2014

201 Winter Wardrobe Staples

Luxe sweaters, scarves, and more reasons to love the cold.

Sale Ended November 09, 2014

Time to Reboot

Stylish options to refresh your footwear, from chukkas to chelseas.

Sale Ended January 12, 2015

Final Sale: Shoes

Boots, sneakers, oxfords, espadrilles, and every other style you can think of, now for less.

More Styles by Swear