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About Swear

Jose Neves and brand manager Jorge Sampaio founded their footwear label Swear in 2000 after realizing that garage rock-inspired gents were limited to two types of shoes — simple sneakers and vintage boots. The stylish, London-based duo set out to create hybrid sneaker-dress shoes that fit the edgy, minimalist look, and wound up with a massive hit: the Dean. An aggressively pointy, rubber-soled update on the classic wingtip, the Dean sold more than one million pairs worldwide and turned Swear into a UK cult sensation. The brand has since produced more than 100 styles of chukka boots, woven oxfords, high-tops, and other shoes in 1,000 different color combinations, but hasn’t deviated from its casual-cool, youth culture-inspired aesthetic.

Past Sales Featuring Swear

Sale Ended September 06, 2012

Classic Kicks

Whether you're in the market for a great pair of penny loafers or new chukkas to see you through the fall, we've got you covered in this sale. Take your pick from well crafted, impeccably styled dress shoes by Antonio Maurizi, Grenson, Florsheim by Duckie Brown, and more top brands.

Sale Ended December 25, 2014

The Go-To Chukka

A smart selection of footwear to dress up your jeans or toughen up chinos.

Sale Ended January 24, 2012

Tailgate Sunday: Hoodies, Jeans & Sneakers

You don’t actually have to be tailgating to wear the stylishly easygoing clothing and accessories in this massive game day-themed sale. The perfect hoodie, the perfect pair of jeans or sneakers — these are integral parts of your wardrobe. Then again, if you are tailgating, putting 'em all together certainly wouldn’t hurt matters.

Sale Ended August 24, 2012

Suit Up

You know that old saying about how the suit makes the man? It’s true. Smarten up your look with our impressive selection of suits, shoes, shirts, accessories, and more in this sartorial blowout.