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About Swear

Jose Neves and brand manager Jorge Sampaio founded their footwear label Swear in 2000 after realizing that garage rock-inspired gents were limited to two types of shoes — simple sneakers and vintage boots. The stylish, London-based duo set out to create hybrid sneaker-dress shoes that fit the edgy, minimalist look, and wound up with a massive hit: the Dean. An aggressively pointy, rubber-soled update on the classic wingtip, the Dean sold more than one million pairs worldwide and turned Swear into a UK cult sensation. The brand has since produced more than 100 styles of chukka boots, woven oxfords, high-tops, and other shoes in 1,000 different color combinations, but hasn’t deviated from its casual-cool, youth culture-inspired aesthetic.

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Past Sales Featuring Swear & more

Sale Ended December 25, 2014

The Go-To Chukka

A smart selection of footwear to dress up your jeans or toughen up chinos.

Sale Ended February 09, 2015

Dress Boots

The height of refined footwear—literally—by Costume National, Harrys of London, and more.

Sale Ended June 30, 2015

Get the Look: City Surf

Keep your cool in these sidewalk-to-seaside summer essentials

Sale Ended December 29, 2014

Sneakers: Up to 80% Off

Colorful kicks, retro runners, and clean-lined footwear for the sneaker-obsessed.

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