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About Swear

Jose Neves and brand manager Jorge Sampaio founded their footwear label Swear in 2000 after realizing that garage rock-inspired gents were limited to two types of shoes — simple sneakers and vintage boots. The stylish, London-based duo set out to create hybrid sneaker-dress shoes that fit the edgy, minimalist look, and wound up with a massive hit: the Dean. An aggressively pointy, rubber-soled update on the classic wingtip, the Dean sold more than one million pairs worldwide and turned Swear into a UK cult sensation. The brand has since produced more than 100 styles of chukka boots, woven oxfords, high-tops, and other shoes in 1,000 different color combinations, but hasn’t deviated from its casual-cool, youth culture-inspired aesthetic.

Past Sales Featuring Swear

Sale Ended December 31, 2013

Sunday Night Steals

End the weekend on a high note with a great deal on some of menswear’s greatest hits. Here you’ll find everything from denim and sneakers, to bomber jackets and topcoats. It’s the kind of selection you’ll want to tell your friends about (but only after you’ve made your picks).

Sale Ended January 24, 2012

Tailgate Sunday: Hoodies, Jeans & Sneakers

You don’t actually have to be tailgating to wear the stylishly easygoing clothing and accessories in this massive game day-themed sale. The perfect hoodie, the perfect pair of jeans or sneakers — these are integral parts of your wardrobe. Then again, if you are tailgating, putting 'em all together certainly wouldn’t hurt matters.

Sale Ended July 10, 2013

Casual Chukkas

Refresh your rotation of kicks with a rugged selection of the footwear staple. Featuring brands like Walk-Over, Brunello Cucinelli, and Loake, this sale has plenty of killer options to upgrade your summer look.

Sale Ended January 23, 2012

City Smart: Slim Trousers, Blazers & Boots

Call it a one-stop shop for the discerning urbanite. This sale has everything you need to look your best on a day out in the city — from fitted sport coats and blazers to trim trousers and boots better suited to the sidewalk than the back woods. Grab something great, and take on the town in style.