Looks still available

See All Swear Products

About Swear

Jose Neves and brand manager Jorge Sampaio founded their footwear label Swear in 2000 after realizing that garage rock-inspired gents were limited to two types of shoes — simple sneakers and vintage boots. The stylish, London-based duo set out to create hybrid sneaker-dress shoes that fit the edgy, minimalist look, and wound up with a massive hit: the Dean. An aggressively pointy, rubber-soled update on the classic wingtip, the Dean sold more than one million pairs worldwide and turned Swear into a UK cult sensation. The brand has since produced more than 100 styles of chukka boots, woven oxfords, high-tops, and other shoes in 1,000 different color combinations, but hasn’t deviated from its casual-cool, youth culture-inspired aesthetic.

Past Sales Featuring Swear

Sale Ended September 06, 2012

Classic Kicks

Whether you're in the market for a great pair of penny loafers or new chukkas to see you through the fall, we've got you covered in this sale. Take your pick from well crafted, impeccably styled dress shoes by Antonio Maurizi, Grenson, Florsheim by Duckie Brown, and more top brands.

Sale Ended December 31, 2013

Sunday Night Steals

End the weekend on a high note with a great deal on some of menswear’s greatest hits. Here you’ll find everything from denim and sneakers, to bomber jackets and topcoats. It’s the kind of selection you’ll want to tell your friends about (but only after you’ve made your picks).

Sale Ended August 24, 2012

Suit Up

You know that old saying about how the suit makes the man? It’s true. Smarten up your look with our impressive selection of suits, shoes, shirts, accessories, and more in this sartorial blowout.

Sale Ended July 10, 2013

Casual Chukkas

Refresh your rotation of kicks with a rugged selection of the footwear staple. Featuring brands like Walk-Over, Brunello Cucinelli, and Loake, this sale has plenty of killer options to upgrade your summer look.