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About Swear

Jose Neves and brand manager Jorge Sampaio founded their footwear label Swear in 2000 after realizing that garage rock-inspired gents were limited to two types of shoes — simple sneakers and vintage boots. The stylish, London-based duo set out to create hybrid sneaker-dress shoes that fit the edgy, minimalist look, and wound up with a massive hit: the Dean. An aggressively pointy, rubber-soled update on the classic wingtip, the Dean sold more than one million pairs worldwide and turned Swear into a UK cult sensation. The brand has since produced more than 100 styles of chukka boots, woven oxfords, high-tops, and other shoes in 1,000 different color combinations, but hasn’t deviated from its casual-cool, youth culture-inspired aesthetic.

New Sales Featuring Swear & more

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Past Sales Featuring Swear & more

Sale Ended August 03, 2015

Double Take: The Best Items You Missed This Week

Handpicked steals from the past seven days

Sale Ended August 31, 2015

Fall Stock-Up: Boots

The newest batch of seasonal essentials are here, from cozy cashmere to built-to-last boots

Sale Ended June 03, 2015

Summer Office Footwear

Refined loafers, lace-ups, and drivers made for 9-to-5 sockless style statements

Sale Ended August 10, 2015

Generic Man & Generic Surplus

From lace-ups to high-tops, thoroughly modern footwear for any occasion designed in L.A.

More Styles by Swear