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About Swear

Jose Neves and brand manager Jorge Sampaio founded their footwear label Swear in 2000 after realizing that garage rock-inspired gents were limited to two types of shoes — simple sneakers and vintage boots. The stylish, London-based duo set out to create hybrid sneaker-dress shoes that fit the edgy, minimalist look, and wound up with a massive hit: the Dean. An aggressively pointy, rubber-soled update on the classic wingtip, the Dean sold more than one million pairs worldwide and turned Swear into a UK cult sensation. The brand has since produced more than 100 styles of chukka boots, woven oxfords, high-tops, and other shoes in 1,000 different color combinations, but hasn’t deviated from its casual-cool, youth culture-inspired aesthetic.

Past Sales Featuring Swear

Sale Ended December 25, 2014

The Go-To Chukka

A smart selection of footwear to dress up your jeans or toughen up chinos.

Sale Ended July 21, 2014

High-Top Sneakers

We all know that a guy’s shoes say a lot about his style. This selection of high top kicks from brands like G-Star, Converse, and Alejandro Ingelmo announce that you’ve got style to spare.

Sale Ended November 21, 2014

Creative Recreation & More

Casual, SoCal-made kicks for work, play, and anywhere in between.

Sale Ended February 06, 2015

The New Work Boot

Must-have footwear for the rugged modern man.