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About Tart

Tart Collections is the quintessential California clothing brand. Founded by husband-and-wife team Jamie and Dana Finegold, the label specializes in sexy-cool t-shirts, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. Tart's fitted jackets, velvet and studded leggings, white lace rompers, and casually elegant print and tie-dye maxi-dresses flatter women’s curves and come in gracefully draping modal/spandex or challis fabrics. The convertible Tart Infinity dress — possibly the brand's best-known creation — offers an ingenious solution to brides-to-be who are struggling to outfit their bridesmaids in appealing yet affordable wedding attire; the slinky dress can be worn in a seemingly endless number of variations, its straps wrapped, twisted and stretched to fit any number of shapes. Since launching its first collection in 2004, Tart has attracted a loyal following in Hollywood, including Alessandra Ambrosio, Kourtney Kardashian, Katy Perry, and Nicky Hilton (spotted wearing her tiered, polka-dot Giselle dress).

New Sales Featuring Tart

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Past Sales Featuring Tart

Sale Ended March 13, 2014

Light Summer Colors

Lend a touch of softness to your look with a mix of understated hues.

Sale Ended May 11, 2014

Spring Tops: Up to 70% Off

Perfect silk button-downs for work, super-soft tees for the weekend, and more.

Sale Ended August 29, 2013


Bring the easy-chic vibe of the West Coast to your fall wardrobe with Tart’s dressed-up basics, from graphic-striped sweaters to printed jersey maxi dresses. And if you thought the laid-back brand didn’t do polish, think again: You’ll also find tailored lace shorts, luxe silk blouses, and crisp cotton trench coats.

Sale Ended April 19, 2014

Go With the Flow: Breezy Tops, Maxis & More

Casual-cool pieces made for easy spring dressing.

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