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About Tart

Tart Collections is the quintessential California clothing brand. Founded by husband-and-wife team Jamie and Dana Finegold, the label specializes in sexy-cool t-shirts, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. Tart's fitted jackets, velvet and studded leggings, white lace rompers, and casually elegant print and tie-dye maxi-dresses flatter women’s curves and come in gracefully draping modal/spandex or challis fabrics. The convertible Tart Infinity dress — possibly the brand's best-known creation — offers an ingenious solution to brides-to-be who are struggling to outfit their bridesmaids in appealing yet affordable wedding attire; the slinky dress can be worn in a seemingly endless number of variations, its straps wrapped, twisted and stretched to fit any number of shapes. Since launching its first collection in 2004, Tart has attracted a loyal following in Hollywood, including Alessandra Ambrosio, Kourtney Kardashian, Katy Perry, and Nicky Hilton (spotted wearing her tiered, polka-dot Giselle dress).

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Sale Ended August 29, 2013


Bring the easy-chic vibe of the West Coast to your fall wardrobe with Tart’s dressed-up basics, from graphic-striped sweaters to printed jersey maxi dresses. And if you thought the laid-back brand didn’t do polish, think again: You’ll also find tailored lace shorts, luxe silk blouses, and crisp cotton trench coats.

Sale Ended August 23, 2014

Casual Styles

Casual, wear-everywhere pieces for the season.

Sale Ended August 05, 2014

100 Top Summer Looks

Flirty sundresses, printed tops, and more go-to wardrobe updates we love.

Sale Ended December 09, 2013

Tart Up To 70% Off

Tart’s easy-chic basics are dressed-up for the season, so you can pull together a perfect holiday outfit in a flash. Mix and match embroidered lace tops, metallic mini skirts, and brocade blazers and pants, or make a singular wow statement in the brand’s trademark infinity dress, available here in rich winter hues.

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