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About Tart

Tart Collections is the quintessential California clothing brand. Founded by husband-and-wife team Jamie and Dana Finegold, the label specializes in sexy-cool t-shirts, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. Tart's fitted jackets, velvet and studded leggings, white lace rompers, and casually elegant print and tie-dye maxi-dresses flatter women’s curves and come in gracefully draping modal/spandex or challis fabrics. The convertible Tart Infinity dress — possibly the brand's best-known creation — offers an ingenious solution to brides-to-be who are struggling to outfit their bridesmaids in appealing yet affordable wedding attire; the slinky dress can be worn in a seemingly endless number of variations, its straps wrapped, twisted and stretched to fit any number of shapes. Since launching its first collection in 2004, Tart has attracted a loyal following in Hollywood, including Alessandra Ambrosio, Kourtney Kardashian, Katy Perry, and Nicky Hilton (spotted wearing her tiered, polka-dot Giselle dress).

New Sales Featuring Tart

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Past Sales Featuring Tart

Sale Ended February 06, 2015

Modern Femme Feat. Tocca

Ruffles, lace, and more girlish signatures recast with a cool, contemporary edge.

Sale Ended March 21, 2014


Go effortlessly chic in signature jersey dresses, cropped cardigans, and more.

Sale Ended December 09, 2013

Tart Up To 70% Off

Tart’s easy-chic basics are dressed-up for the season, so you can pull together a perfect holiday outfit in a flash. Mix and match embroidered lace tops, metallic mini skirts, and brocade blazers and pants, or make a singular wow statement in the brand’s trademark infinity dress, available here in rich winter hues.

Sale Ended March 01, 2015

Comfortable & Chic feat. Tart

Easy-chic wardrobe staples from the in-demand West Coast label.

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