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About Tart

Tart Collections is the quintessential California clothing brand. Founded by husband-and-wife team Jamie and Dana Finegold, the label specializes in sexy-cool t-shirts, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. Tart's fitted jackets, velvet and studded leggings, white lace rompers, and casually elegant print and tie-dye maxi-dresses flatter women’s curves and come in gracefully draping modal/spandex or challis fabrics. The convertible Tart Infinity dress — possibly the brand's best-known creation — offers an ingenious solution to brides-to-be who are struggling to outfit their bridesmaids in appealing yet affordable wedding attire; the slinky dress can be worn in a seemingly endless number of variations, its straps wrapped, twisted and stretched to fit any number of shapes. Since launching its first collection in 2004, Tart has attracted a loyal following in Hollywood, including Alessandra Ambrosio, Kourtney Kardashian, Katy Perry, and Nicky Hilton (spotted wearing her tiered, polka-dot Giselle dress).

Past Sales Featuring Tart

Sale Ended July 18, 2015

Mom-to-Be Wardrobe: Maternity-Friendly Clothes Feat. Tart

Easy, flattering pieces to wear before, during, and after baby

Sale Ended July 31, 2015

Bold Summer Brights

Vibrant summer dresses and tops to stand out in

Sale Ended March 28, 2015


Slinky dresses and flirty jumpsuits designed for maximum comfort

Sale Ended December 09, 2013

Tart Up To 70% Off

Tart’s easy-chic basics are dressed-up for the season, so you can pull together a perfect holiday outfit in a flash. Mix and match embroidered lace tops, metallic mini skirts, and brocade blazers and pants, or make a singular wow statement in the brand’s trademark infinity dress, available here in rich winter hues.

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