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About Tart

Tart Collections is the quintessential California clothing brand. Founded by husband-and-wife team Jamie and Dana Finegold, the label specializes in sexy-cool t-shirts, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. Tart's fitted jackets, velvet and studded leggings, white lace rompers, and casually elegant print and tie-dye maxi-dresses flatter women’s curves and come in gracefully draping modal/spandex or challis fabrics. The convertible Tart Infinity dress — possibly the brand's best-known creation — offers an ingenious solution to brides-to-be who are struggling to outfit their bridesmaids in appealing yet affordable wedding attire; the slinky dress can be worn in a seemingly endless number of variations, its straps wrapped, twisted and stretched to fit any number of shapes. Since launching its first collection in 2004, Tart has attracted a loyal following in Hollywood, including Alessandra Ambrosio, Kourtney Kardashian, Katy Perry, and Nicky Hilton (spotted wearing her tiered, polka-dot Giselle dress).

New Sales Featuring Tart & more

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Past Sales Featuring Tart & more

Sale Ended August 31, 2014

Rachel Pally: Up to 80% Off

Scoop up signature jersey dresses, jumpsuits, and more.

Sale Ended June 16, 2014

Weekend Favorites: Shorts, Tees & More

The effortlessly stylish basics your off-duty wardrobe needs.

Sale Ended July 24, 2014

Early Access: Final Sale: Dresses

Stock your closet for the season with these versatile, wear-anywhere silhouettes.

Sale Ended January 16, 2015

Date-Night Style

A mix of after-hours dresses and separates, tailor-made for dinner, dancing, and beyond.

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