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About Tart

Tart Collections is the quintessential California clothing brand. Founded by husband-and-wife team Jamie and Dana Finegold, the label specializes in sexy-cool t-shirts, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. Tart's fitted jackets, velvet and studded leggings, white lace rompers, and casually elegant print and tie-dye maxi-dresses flatter women’s curves and come in gracefully draping modal/spandex or challis fabrics. The convertible Tart Infinity dress — possibly the brand's best-known creation — offers an ingenious solution to brides-to-be who are struggling to outfit their bridesmaids in appealing yet affordable wedding attire; the slinky dress can be worn in a seemingly endless number of variations, its straps wrapped, twisted and stretched to fit any number of shapes. Since launching its first collection in 2004, Tart has attracted a loyal following in Hollywood, including Alessandra Ambrosio, Kourtney Kardashian, Katy Perry, and Nicky Hilton (spotted wearing her tiered, polka-dot Giselle dress).

Past Sales Featuring Tart

Sale Ended June 12, 2015

Summer Packing List

Travel in style with casual maxis, plane-friendly jumpsuits, bold beach bags, and more

Sale Ended February 06, 2015

Modern Femme Feat. Tocca

Ruffles, lace, and more girlish signatures recast with a cool, contemporary edge.

Sale Ended March 21, 2014

Tart

Go effortlessly chic in signature jersey dresses, cropped cardigans, and more.

Sale Ended June 30, 2015

Stand Out Swimwear for Every Destination

Hit the beach (or pool) in teeny bikinis and curve-hugging one-pieces by Rachel Pally and more

More Styles by Tart