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About Tart

Tart Collections is the quintessential California clothing brand. Founded by husband-and-wife team Jamie and Dana Finegold, the label specializes in sexy-cool t-shirts, sleek jersey dresses, and sportswear essentials for lovers of laid-back chic. Tart's fitted jackets, velvet and studded leggings, white lace rompers, and casually elegant print and tie-dye maxi-dresses flatter women’s curves and come in gracefully draping modal/spandex or challis fabrics. The convertible Tart Infinity dress — possibly the brand's best-known creation — offers an ingenious solution to brides-to-be who are struggling to outfit their bridesmaids in appealing yet affordable wedding attire; the slinky dress can be worn in a seemingly endless number of variations, its straps wrapped, twisted and stretched to fit any number of shapes. Since launching its first collection in 2004, Tart has attracted a loyal following in Hollywood, including Alessandra Ambrosio, Kourtney Kardashian, Katy Perry, and Nicky Hilton (spotted wearing her tiered, polka-dot Giselle dress).

New Sales Featuring Tart

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Past Sales Featuring Tart

Sale Ended June 12, 2015

Summer Packing List

Travel in style with casual maxis, plane-friendly jumpsuits, bold beach bags, and more

Sale Ended February 06, 2015

Modern Femme Feat. Tocca

Ruffles, lace, and more girlish signatures recast with a cool, contemporary edge.

Sale Ended March 21, 2014

Tart

Go effortlessly chic in signature jersey dresses, cropped cardigans, and more.

Sale Ended June 21, 2015

Beyond Basics: Printed Swimwear

Hit the beach (or pool) in stylish bikinis and one-pieces by Zimmermann and more

More Styles by Tart