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About The First Years

The First Years caters to the myriad needs of new parents, who are often floundering in a sea of toys, car seats, baby gates, bassinets, strollers and an avalanche of other baby products. That’s where The First Years’ comprehensive and highly rated line of feeding, care, travel, nursery, and play products come in: they help you and your family reach each milestone of life with your child safely and happily, so that you can focus more on quality time and less on wading through an endless stream of product-related questions and concerns.

New Sales Featuring The First Years

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Past Sales Featuring The First Years

Sale Ended May 13, 2014

Aden + Anais

Keep baby snug as a bug with soft blankets, sleep sacks, and terry towels.

Sale Ended April 21, 2014

Get Ready for Baby Feat. Bugaboo

In-demand stollers, bibs, diaper bags, and more new-parent essentials.

Sale Ended March 22, 2014

Baby on Board: Top 30 Must-Haves

Bouncy seats, video monitors, and more of our favorite picks for new parents.

Sale Ended July 26, 2014

Gear Essentials

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