The First Years & more

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About The First Years

The First Years caters to the myriad needs of new parents, who are often floundering in a sea of toys, car seats, baby gates, bassinets, strollers and an avalanche of other baby products. That’s where The First Years’ comprehensive and highly rated line of feeding, care, travel, nursery, and play products come in: they help you and your family reach each milestone of life with your child safely and happily, so that you can focus more on quality time and less on wading through an endless stream of product-related questions and concerns.

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Past Sales Featuring The First Years

Sale Ended April 21, 2014

Get Ready for Baby Feat. Bugaboo

In-demand stollers, bibs, diaper bags, and more new-parent essentials.

Sale Ended April 23, 2014

Stock Up: Baby Gear Up to 70% Off

Everything you need to be ready for your newest addition.

Sale Ended February 26, 2014

Baby Gear Steals: Strollers, Diaper Bags & More

Help newborns travel in style with fun animal pillows, roller backpacks, and more.

Sale Ended May 16, 2014

Meal-Time Essentials Feat. Tommee Tippee

Your kids will stay mess-free with modern high chairs, dish sets, and bibs.

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