The First Years

Looks still available

See All The First Years Products

About The First Years

The First Years caters to the myriad needs of new parents, who are often floundering in a sea of toys, car seats, baby gates, bassinets, strollers and an avalanche of other baby products. That’s where The First Years’ comprehensive and highly rated line of feeding, care, travel, nursery, and play products come in: they help you and your family reach each milestone of life with your child safely and happily, so that you can focus more on quality time and less on wading through an endless stream of product-related questions and concerns.

Past Sales Featuring The First Years

Sale Ended August 25, 2014

Up All Night: Sleep Essentials

Comfy PJs, swaddle wraps, and more after-hours finds for parents-on-duty.

Sale Ended April 16, 2014

Kids' Favorite Characters & Superheroes

Toys, PJs, and books they'll love, starring Minnie Mouse, Barbie, Iron Man, and more.

Sale Ended October 20, 2014

Rub-a-Dub: Bathtime Essentials

Make washing up more fun with hooded animal towels, plush tubs, and more.

Sale Ended May 16, 2014

Meal-Time Essentials Feat. Tommee Tippee

Your kids will stay mess-free with modern high chairs, dish sets, and bibs.