The ProportionofBlu

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About The ProportionofBlu

Founded in 2006, this Venice, California-based design duo has a decidedly spiritual take on men’s fashion. Designers Terrell Wick and Richard Atkins are self-proclaimed fit obsessives with a fascination for the mathematical ratios and patterns that pop up in nature. How does that translate for the consumer? Think artfully distressed jeans rendered in raw denim and an array of carefully cultivated washes and fits — the kinds of designs that have made the ProportionofBlu a favorite of boutiques all over the country.

Past Sales Featuring The ProportionofBlu

Sale Ended December 04, 2011


Our latest denim sale cuts straight to the chase — everything is exactly your size. And with a wide array of cuts and washes from a slew of top brands, there’s something for every taste. No muss, no fuss. Easy.

Sale Ended March 02, 2012

Denim Shop

Denim is an indispensable part of any guy’s wardrobe. It’s a simple truth, and it’s not changing anytime soon. Find the perfect-fitting pair of jeans here — in styles ranging from dark and slim to washed out and relaxed — and wear 'em for years to come. Can't choose just one? We don't blame you.

Sale Ended October 15, 2010

Jeans In Your Size: 36 - 10/8/2010

Relaxed, distressed, raw, washed, skinny, dark, light and lovely, you'll find practically an entire genome of jeans here. So no matter if your preference is Tavertini So's exquisitely treated straight leg jeans or a substantially skinnier pair from Buckler, we've got you — or at least your lower half — covered.

Sale Ended October 27, 2012

Mobile Preview: Clearance Up to 70% Off

Every once in a while, we wind up with some items that haven't found their way to a good home. It’s tragic, we know. But don't worry, there’s a silver lining: We’re offering them to you — at steeper-than-ever discounts — so we can make way for new gear. We’ve only got a few of each item in stock, so move fast.