Thanks to clever advertising, almost everyone knows that a Timex watch “takes a licking and keeps on ticking.” But how many people know why it does? The answer, of course, lies somewhere between Timex’s unwavering commitment to quality and its embrace of cutting-edge technology — two qualities that have defined the brand since its debut in 1950. Built with endurance athletes in mind, Timex Ironman watches feature customizable screens, GPS technology, and many other performance sports-related bells and whistles. Timex Expedition watches — a favorite among hikers and adventurists — are made to withstand rough conditions and come with built-in accelerometers and 24-Hour Chronographs. For work and low-impact play, Timex offers hundreds of designs in materials that range from classic stainless steel to aerodynamic resin. Affordable and timeless, a Timex wristwatch will meet every challenge even when you can’t.