Too Late

About Too Late

Minimalistic and bold, Too Late watches are the perfect accessories for adding a playful splash of color and contemporary design to your ensemble. Available in digital or analog, in women’s or men’s sizes, Too Late’s silicon Original watch comes in bold hues like glowing green, bright fuchsia or yellow. Equally daring designs like the Gieshalook, Poptech and Mash-Up feature swappable watch faces and are both waterproof and scratch-proof. Founded in 2007, Too Late is the brainchild of Ale Italian entrepreneur Fogazzi, who started his label after a fateful encounter with a silicon watch on display at NYC’s Museum of Modern Art.