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About ToyWatch

Made of lightweight plastic, ToyWatch watches make an anti-luxury statement without getting preachy. Founded by Milan-based designer and wristwatch aficionado Marco Mavilla in 2006, the brand’s collection includes delightfully oversize glitzy styles like the Swarovski-accented Plasteramic stones watch, available in white or black; the brightly colored, 1980s-inspired Fluo and Velvety styles; and playful “Jelly” watches made of silicon. The watch of choice by Sandra Bullock’s character in <i>The Blind Side</i>, ToyWatch has become a go-to timepiece brand among style tastemakers such as Oprah, Madonna and Katie Holmes.

New Sales Featuring ToyWatch

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Past Sales Featuring ToyWatch

Sale Ended April 11, 2014

Early Access: Our Favorite Spring Watches

Floral-flecked bracelets, pastel chronographs, and more.

Sale Ended March 12, 2014

Ceramic Watches

Sleek and sporty timepieces in cool, modern colors.

Sale Ended March 03, 2013

The Dress Watch

You’re all dressed up, now it’s time for the finishing touch — an elegant watch. Our collection is full of unique accents, featuring fine labels like D&G, Stuhrling Original, and Porsamo Bleu. You’ll find ladylike rose gold styles, diamond- and crystal-studded dials, embossed leather bands, and more.

Sale Ended April 09, 2012

Swiss Legend Watches

Like baggy boyfriend jeans, there's something sexy about a sporty man's watch dangling off a woman's wrist. And the Swiss Legend options here certainly deliver in a number of bold iterations — all of which meld cutting-edge style with Old World traditions. There's a handful of slimmer women's watches, too, so you can opt for feminine elegance when the mood strikes.

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