Made of lightweight plastic, ToyWatch watches make an anti-luxury statement without getting preachy. Founded by Milan-based designer and wristwatch aficionado Marco Mavilla in 2006, the brand’s collection includes delightfully oversize glitzy styles like the Swarovski-accented Plasteramic stones watch, available in white or black; the brightly colored, 1980s-inspired Fluo and Velvety styles; and playful “Jelly” watches made of silicon. The watch of choice by Sandra Bullock’s character in <i>The Blind Side</i>, ToyWatch has become a go-to timepiece brand among style tastemakers such as Oprah, Madonna and Katie Holmes.
Floral-flecked bracelets, pastel chronographs, and more.
You’re all dressed up, now it’s time for the finishing touch — an elegant watch. Our collection is full of unique accents, featuring fine labels like D&G, Stuhrling Original, and Porsamo Bleu. You’ll find ladylike rose gold styles, diamond- and crystal-studded dials, embossed leather bands, and more.
Meet the components of classic, versatile style: the red dress, the investment piece, the slim pant, the tall boots, the neutral scarf, and the classic watch.
Don't let the name fool you — ToyWatch's signature lightweight timepieces are seriously stylish. Choose from the electrifying styles here, from lime green to camo print, crafted in cutting-edge resin, aluminium, and plastic.