ToyWatch

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About ToyWatch

Made of lightweight plastic, ToyWatch watches make an anti-luxury statement without getting preachy. Founded by Milan-based designer and wristwatch aficionado Marco Mavilla in 2006, the brand’s collection includes delightfully oversize glitzy styles like the Swarovski-accented Plasteramic stones watch, available in white or black; the brightly colored, 1980s-inspired Fluo and Velvety styles; and playful “Jelly” watches made of silicon. The watch of choice by Sandra Bullock’s character in <i>The Blind Side</i>, ToyWatch has become a go-to timepiece brand among style tastemakers such as Oprah, Madonna and Katie Holmes.

New Sales Featuring ToyWatch

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Past Sales Featuring ToyWatch

Sale Ended April 11, 2014

Early Access: Our Favorite Spring Watches

Floral-flecked bracelets, pastel chronographs, and more.

Sale Ended June 16, 2013

Toy Watch

Don't let the name fool you — ToyWatch's signature lightweight timepieces are seriously stylish. Choose from the electrifying styles here, from lime green to camo print, crafted in cutting-edge resin, aluminium, and plastic.

Sale Ended August 28, 2014

Fashion Watches

Upgrade your arm candy with a mix of our favorite timepieces.

Sale Ended June 24, 2013

The Summer Watch

It’s the perfect time to stow your heavy-duty timepieces and lighten up with warm-weather style. And nothing says summer like this mix of classic stainless steel and rose gold chronographs and electric-bright sport watches, featuring standout brands like Technomarine, ToyWatch, and Stuhrling Original.

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