ToyWatch & more

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About ToyWatch

Made of lightweight plastic, ToyWatch watches make an anti-luxury statement without getting preachy. Founded by Milan-based designer and wristwatch aficionado Marco Mavilla in 2006, the brand’s collection includes delightfully oversize glitzy styles like the Swarovski-accented Plasteramic stones watch, available in white or black; the brightly colored, 1980s-inspired Fluo and Velvety styles; and playful “Jelly” watches made of silicon. The watch of choice by Sandra Bullock’s character in <i>The Blind Side</i>, ToyWatch has become a go-to timepiece brand among style tastemakers such as Oprah, Madonna and Katie Holmes.

Past Sales Featuring ToyWatch & more

Sale Ended April 11, 2014

Early Access: Our Favorite Spring Watches

Floral-flecked bracelets, pastel chronographs, and more.

Sale Ended August 28, 2014

Fashion Watches

Upgrade your arm candy with a mix of our favorite timepieces.

Sale Ended April 04, 2011

Swiss Legend Watches - 4/1/2011

Like boyfriend jeans and borrowed-from-him button-downs, there's something undeniably sexy about the sight of a sporty man's watch dangling off a woman's delicate wrist. The steely divers and sporty chronographs here come in several metallic hues—and for those who prefer something slimmer, there are a handful of women's watches, too, including sleek steel and all-black styles.

Sale Ended July 16, 2014

Military-Inspired Style

Sharp details and rugged neutral hues make for the season's chicest uniform.

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