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About ToyWatch

Made of lightweight plastic, ToyWatch watches make an anti-luxury statement without getting preachy. Founded by Milan-based designer and wristwatch aficionado Marco Mavilla in 2006, the brand’s collection includes delightfully oversize glitzy styles like the Swarovski-accented Plasteramic stones watch, available in white or black; the brightly colored, 1980s-inspired Fluo and Velvety styles; and playful “Jelly” watches made of silicon. The watch of choice by Sandra Bullock’s character in <i>The Blind Side</i>, ToyWatch has become a go-to timepiece brand among style tastemakers such as Oprah, Madonna and Katie Holmes.

New Sales Featuring ToyWatch

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Past Sales Featuring ToyWatch

Sale Ended April 11, 2014

Early Access: Our Favorite Spring Watches

Floral-flecked bracelets, pastel chronographs, and more.

Sale Ended June 16, 2013

Toy Watch

Don't let the name fool you — ToyWatch's signature lightweight timepieces are seriously stylish. Choose from the electrifying styles here, from lime green to camo print, crafted in cutting-edge resin, aluminium, and plastic.

Sale Ended April 01, 2013

Style Spotlight: Oversized Watches

Can a girl ever have too much jewelry? Not if you ask us, and you'll agree when you see what we've rounded up. Refresh your jewelry collection with these dazzling pieces from some of your favorite designer names: delicate gold pendants, bright crystal bibs, ruby and diamond cocktail rings, and more. Plus, you'll find classic rose gold and steely bracelet watches to dress up your days off.

Sale Ended June 24, 2013

The Summer Watch

It’s the perfect time to stow your heavy-duty timepieces and lighten up with warm-weather style. And nothing says summer like this mix of classic stainless steel and rose gold chronographs and electric-bright sport watches, featuring standout brands like Technomarine, ToyWatch, and Stuhrling Original.

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