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See All ToyWatch Products

About ToyWatch

Made of lightweight plastic, ToyWatch watches make an anti-luxury statement without getting preachy. Founded by Milan-based designer and wristwatch aficionado Marco Mavilla in 2006, the brand’s collection includes delightfully oversize glitzy styles like the Swarovski-accented Plasteramic stones watch, available in white or black; the brightly colored, 1980s-inspired Fluo and Velvety styles; and playful “Jelly” watches made of silicon. The watch of choice by Sandra Bullock’s character in <i>The Blind Side</i>, ToyWatch has become a go-to timepiece brand among style tastemakers such as Oprah, Madonna and Katie Holmes.

Past Sales Featuring ToyWatch & more

Sale Ended April 11, 2014

Early Access: Our Favorite Spring Watches

Floral-flecked bracelets, pastel chronographs, and more.

Sale Ended April 20, 2011

Welcome to Gilt Groupe!

Our favorites, curated in a limited-time sale, just for you. Like all good things, this sale won't last forever. Get going, you'll like what's in store.

Sale Ended July 29, 2015

Tsovet & Nixon Watches

Substantial, sporty timepieces for everyday adventures

Sale Ended September 20, 2014

Statement Watches Feat. Just Cavalli

Make the outfit with this mix of bold designer timepieces.