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About ToyWatch

Made of lightweight plastic, ToyWatch watches make an anti-luxury statement without getting preachy. Founded by Milan-based designer and wristwatch aficionado Marco Mavilla in 2006, the brand’s collection includes delightfully oversize glitzy styles like the Swarovski-accented Plasteramic stones watch, available in white or black; the brightly colored, 1980s-inspired Fluo and Velvety styles; and playful “Jelly” watches made of silicon. The watch of choice by Sandra Bullock’s character in <i>The Blind Side</i>, ToyWatch has become a go-to timepiece brand among style tastemakers such as Oprah, Madonna and Katie Holmes.

New Sales Featuring ToyWatch & more

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Past Sales Featuring ToyWatch & more

Sale Ended March 03, 2014

Watches Under $75

Score a chic new timepiece, from sleek gold bracelets to sporty steel divers.

Sale Ended April 11, 2014

Early Access: Our Favorite Spring Watches

Floral-flecked bracelets, pastel chronographs, and more.

Sale Ended January 13, 2015

The Tokyo Look: Fashion-Forward Accessories

Splashy colors and eclectic prints inspired by the eccentric metropolis.

Sale Ended March 03, 2013

The Dress Watch

You’re all dressed up, now it’s time for the finishing touch — an elegant watch. Our collection is full of unique accents, featuring fine labels like D&G, Stuhrling Original, and Porsamo Bleu. You’ll find ladylike rose gold styles, diamond- and crystal-studded dials, embossed leather bands, and more.

More Styles by ToyWatch