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About ToyWatch

Made of lightweight plastic, ToyWatch watches make an anti-luxury statement without getting preachy. Founded by Milan-based designer and wristwatch aficionado Marco Mavilla in 2006, the brand’s collection includes delightfully oversize glitzy styles like the Swarovski-accented Plasteramic stones watch, available in white or black; the brightly colored, 1980s-inspired Fluo and Velvety styles; and playful “Jelly” watches made of silicon. The watch of choice by Sandra Bullock’s character in <i>The Blind Side</i>, ToyWatch has become a go-to timepiece brand among style tastemakers such as Oprah, Madonna and Katie Holmes.

Past Sales Featuring ToyWatch & more

Sale Ended April 11, 2014

Early Access: Our Favorite Spring Watches

Floral-flecked bracelets, pastel chronographs, and more.

Sale Ended March 03, 2013

The Dress Watch

You’re all dressed up, now it’s time for the finishing touch — an elegant watch. Our collection is full of unique accents, featuring fine labels like D&G, Stuhrling Original, and Porsamo Bleu. You’ll find ladylike rose gold styles, diamond- and crystal-studded dials, embossed leather bands, and more.

Sale Ended December 29, 2012

Essentials: The Classic Watch

Meet the components of classic, versatile style: the red dress, the investment piece, the slim pant, the tall boots, the neutral scarf, and the classic watch.

Sale Ended June 16, 2013

Toy Watch

Don't let the name fool you — ToyWatch's signature lightweight timepieces are seriously stylish. Choose from the electrifying styles here, from lime green to camo print, crafted in cutting-edge resin, aluminium, and plastic.

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