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See All ToyWatch Products

About ToyWatch

Made of lightweight plastic, ToyWatch watches make an anti-luxury statement without getting preachy. Founded by Milan-based designer and wristwatch aficionado Marco Mavilla in 2006, the brand’s collection includes delightfully oversize glitzy styles like the Swarovski-accented Plasteramic stones watch, available in white or black; the brightly colored, 1980s-inspired Fluo and Velvety styles; and playful “Jelly” watches made of silicon. The watch of choice by Sandra Bullock’s character in <i>The Blind Side</i>, ToyWatch has become a go-to timepiece brand among style tastemakers such as Oprah, Madonna and Katie Holmes.

New Sales Featuring ToyWatch & more

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Past Sales Featuring ToyWatch & more

Sale Ended April 11, 2014

Early Access: Our Favorite Spring Watches

Floral-flecked bracelets, pastel chronographs, and more.

Sale Ended April 20, 2011

Welcome to Gilt Groupe!

Our favorites, curated in a limited-time sale, just for you. Like all good things, this sale won't last forever. Get going, you'll like what's in store.

Sale Ended September 20, 2014

Statement Watches Feat. Just Cavalli

Make the outfit with this mix of bold designer timepieces.

Sale Ended July 30, 2011

Right On Time: Timepieces We Love

Whether you're seeking a timepiece for daily wear or a watch that makes for a statement accessory, we've got an eclectic array here that has it all. Choose from cool men's styles, colorful (and interchangeable) straps, luxe exotic skins, classic silver, and timepieces dripping with diamonds—just to name a few.