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About ToyWatch

Made of lightweight plastic, ToyWatch watches make an anti-luxury statement without getting preachy. Founded by Milan-based designer and wristwatch aficionado Marco Mavilla in 2006, the brand’s collection includes delightfully oversize glitzy styles like the Swarovski-accented Plasteramic stones watch, available in white or black; the brightly colored, 1980s-inspired Fluo and Velvety styles; and playful “Jelly” watches made of silicon. The watch of choice by Sandra Bullock’s character in <i>The Blind Side</i>, ToyWatch has become a go-to timepiece brand among style tastemakers such as Oprah, Madonna and Katie Holmes.

New Sales Featuring ToyWatch & more

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Past Sales Featuring ToyWatch & more

Sale Ended March 03, 2014

Watches Under $75

Score a chic new timepiece, from sleek gold bracelets to sporty steel divers.

Sale Ended April 11, 2014

Early Access: Our Favorite Spring Watches

Floral-flecked bracelets, pastel chronographs, and more.

Sale Ended March 03, 2013

The Dress Watch

You’re all dressed up, now it’s time for the finishing touch — an elegant watch. Our collection is full of unique accents, featuring fine labels like D&G, Stuhrling Original, and Porsamo Bleu. You’ll find ladylike rose gold styles, diamond- and crystal-studded dials, embossed leather bands, and more.

Sale Ended May 03, 2014

Steal His Look: Boyfriend Watches

Oversized bracelets and sporty chronographs, borrowed from him.

More Styles by ToyWatch