Looks still available

See All ToyWatch Products

About ToyWatch

Made of lightweight plastic, ToyWatch watches make an anti-luxury statement without getting preachy. Founded by Milan-based designer and wristwatch aficionado Marco Mavilla in 2006, the brand’s collection includes delightfully oversize glitzy styles like the Swarovski-accented Plasteramic stones watch, available in white or black; the brightly colored, 1980s-inspired Fluo and Velvety styles; and playful “Jelly” watches made of silicon. The watch of choice by Sandra Bullock’s character in <i>The Blind Side</i>, ToyWatch has become a go-to timepiece brand among style tastemakers such as Oprah, Madonna and Katie Holmes.

Past Sales Featuring ToyWatch & more

Sale Ended April 11, 2014

Early Access: Our Favorite Spring Watches

Floral-flecked bracelets, pastel chronographs, and more.

Sale Ended April 20, 2011

Welcome to Gilt Groupe!

Our favorites, curated in a limited-time sale, just for you. Like all good things, this sale won't last forever. Get going, you'll like what's in store.

Sale Ended July 28, 2014

Early Access: Nixon Watches

Sporty statement-makers from the popular SoCal brand.

Sale Ended June 16, 2013

Toy Watch

Don't let the name fool you — with regular appearances on the wrists of stylish stars like Sandra Bullock and First Lady Michelle Obama (who wore a neon number while touring the Eiffel Tower), ToyWatch's signature lightweight timepieces are seriously chic. Choose from the electric-bright styles here, from hot pink and lime green to purple-and-white-floral print and camo, crafted in cutting-edge resin, aluminium, and pearlized plastic.