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See All ToyWatch Products

About ToyWatch

Made of lightweight plastic, ToyWatch watches make an anti-luxury statement without getting preachy. Founded by Milan-based designer and wristwatch aficionado Marco Mavilla in 2006, the brand’s collection includes delightfully oversize glitzy styles like the Swarovski-accented Plasteramic stones watch, available in white or black; the brightly colored, 1980s-inspired Fluo and Velvety styles; and playful “Jelly” watches made of silicon. The watch of choice by Sandra Bullock’s character in <i>The Blind Side</i>, ToyWatch has become a go-to timepiece brand among style tastemakers such as Oprah, Madonna and Katie Holmes.

Past Sales Featuring ToyWatch & more

Sale Ended April 11, 2014

Early Access: Our Favorite Spring Watches

Floral-flecked bracelets, pastel chronographs, and more.

Sale Ended April 20, 2011

Welcome to Gilt Groupe!

Our favorites, curated in a limited-time sale, just for you. Like all good things, this sale won't last forever. Get going, you'll like what's in store.

Sale Ended June 16, 2013

Toy Watch

Don't let the name fool you — ToyWatch's signature lightweight timepieces are seriously stylish. Choose from the electrifying styles here, from lime green to camo print, crafted in cutting-edge resin, aluminium, and plastic.

Sale Ended June 24, 2013

The Summer Watch

It’s the perfect time to stow your heavy-duty timepieces and lighten up with warm-weather style. And nothing says summer like this mix of classic stainless steel and rose gold chronographs and electric-bright sport watches, featuring standout brands like Technomarine, ToyWatch, and Stuhrling Original.