Tretorn is the brand behind the Nylite: the sleek canvas low-top claimed by many footwear historians to be the world’s first luxury tennis shoe. Making its debut in 1967, the Nylite became the favorite sneaker of Swedish tennis star Björn Borg as well as Scandinavian design aficionados and Ivy League preppies. But Tretorn’s roots go back much farther than its listing in 1980’s The Official Preppy Handbook might suggest. Founded in 1891 by Swedish entrepreneur Johan Dunker, the company achieved overnight-sensation status thanks to its bustling galoshes business. Before long, Tretorn expanded its product line to include fashionable yet functional athletic shoes, the popular Skerry Vinter rubber rain boots, weatherproof coats and jackets, and tennis balls and other sporting gear. Outdoorsy and adventure-ready, every Tretorn product reflects its Swedish origins with subtle, timeless design elements, practicality, and expert craftsmanship. Socially conscious from the start, Tretorn uses sustainable materials in its products and packaging.
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