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About Triwa

Given that one of Triwa’s sleek chronograph watches is named the Hulk — and is just as green as the muscle-bound Marvel Comics character — it shouldn’t surprise you that this Swedish watch and sunglasses label strives for playfulness in its designs. Founded in 2007, Triwa — short for “Transforming the Industry of Watches” — prides itself on its bright color combinations and provocative styles, which vary from sporty (the water-resistant Hulk, the Great White, the Pinkish Libre) to unpretentiously chic (the Racing Bullit, the brushed stainless-steel Sterling Brown Nevil, the Carbon Dandy). If your watch has to tell you that you’re running late for a meeting, shouldn’t it at least bring a smile to your face? Pair up your wristwatch with some of Triwa’s hand-cut acetate sunglasses, which reinterpret classic shapes in daring colors.

New Sales Featuring Triwa & more

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Past Sales Featuring Triwa & more

Sale Ended August 13, 2014

Trend Watch: Orange

Orange is the new black... Haven't you heard? To celebrate the fact, this sale features a slew of stylish watches in the color of the season — from quirky analogs by Simplify to sophisticated, exposed-movement versions by Stuhrling Original.

Sale Ended June 05, 2015

Rugged Watches Feat. AVI-8

Tough timepieces with bold accents and unique details, crafted for every occasion

Sale Ended July 09, 2015

Watches Under $100

Incredible deals on a selection of handsome timepieces for every occasion

Sale Ended June 23, 2014

AVI-8 Watches

Inspired by three generations of Royal Air Force aircraft, the timepieces by the aptly named AVI-8 blend modern design with classic style. Featuring rugged chronographs and automatic movements, this selection of watches may be fit for the battlefield, but they’ll look just as great paired with your suit and tie.

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